Growth Marketing Lead

Menlo Park, CA (Hybrid)

$145K/yr – $190K/yrSenior LevelFull time

Posted 4 days ago

Job Summary

Own multichannel growth campaigns from concept to execution, turning unclear value into compelling messages for providers and coordinating with the Head of Growth to drive measurable pipeline across pharmacies, conferences, and digital channels.

  • Own campaign development across channels and AI-enabled production
  • Build repeatable assets, templates, and playbooks
  • Drive measurable outcomes with data and feedback loops

Job Description

Responsibilities

  • Build the materials and campaigns that help provider offices learn what we offer them, get started, and keep using the platform, supporting the teams who own those relationships.
  • Make the value obvious to a busy clinical office in their first few seconds of attention.
  • Track what's landing with which audience, and adjust.
  • Run campaign work into pharmacies and pharma: outbound, nurture, and the sequences that create qualified conversations for sales.
  • Own our conference presence: booth concept, collateral, and the outreach before and after that turns floor traffic into real conversations.
  • Work with our Head of Growth and Growth Marketing Advisor on positioning and channel direction, then own the execution.
  • Produce the collateral behind all of the above: one-pagers, leave-behinds, mailers, conference kits, landing pages, and sales materials, on-brand and current.
  • Work AI-first. Most production here is a matter of using the right tools well and knowing when the output is ready to ship.
  • Make it repeatable: organized assets, reusable templates, and playbooks the team can pull from.

Requirements

  • Hands-on ownership of multiple channels. You have personally run and executed the channels you're claiming, rather than directing agencies or delegating the work.
  • Scale you can point to. A budget you grew (taking one from zero to $1M in six months, etc.), or a channel you built: search footprint, list size, audience, or pipeline sourced.
  • Genuine fluency with current AI tooling. Your workflow should look materially different than it did six months ago. You choose deliberately between tools and can explain the reasoning, and you have automation doing real work on your behalf.
  • Taste. You recognize strong messaging and design, and you can articulate why it works.
  • Campaigns with measurable results. You can walk us through one you ran and the numbers it moved.
  • Quantitative fluency. You decompose a funnel and know when to stop investing in something.
  • Fast and self-directed. You take direction well, then run with it. You prefer shipping over planning.
  • You'll speak up. You work with an advisor and opinionated founders, so we need someone who pushes back with evidence when the direction feels wrong.

Preferred

  • Early marketing hire at a high-growth health-tech or early-stage startup.
  • Exposure to healthcare provider buyers, pharmacy operations, or the PBM and payer landscape.
  • Hands-on with conference and field-marketing programs.
  • You pull your own data rather than waiting on analytics.

Benefits

  • Competitive base salary plus meaningful early-stage equity.
  • High-end design and AI tooling (Figma, Notion, Claude Design, and more).
  • Work that directly accelerates access to medication for hundreds of thousands of patients, with room to grow as the marketing function scales.
Develop Health logo

Develop Health

Develop Health, co-founded by Mel van Londen and Ben Easton, is dedicated to transforming the medication prior authorization process. Their product reduces form completion time by over 80% and increases approval rates. With over 10 years of experience in healthcare, the founding team has impacted 200k+ patients and 6k+ providers, holding notable roles at Canvas Medical, IDEO, and Rupa Health.

Founded in 2020
San Francisco, California, USA
14 employees (2 in marketing)

Salaries

Posted range

$145K/yr – $190K/yr

Taken straight from the job posting.

See all Develop Health salaries

Marketing Team

Marketing Team Size
2 (14% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$19.5M
Last Raise
$17.6M
Series A, 7 months ago

Funding History

  • Aug 2025
    Series A • $17.6M
  • May 2023
    Pre Seed • $1.8M

Traffic Signals

Monthly Visitors
5.9K
Traffic Source Mix
Search
29.6%
Direct
47.9%
Referral
5.8%
Social
15.1%
Paid
1.5%

Headcount Trend

Current headcount: ~14
Develop Health logo

Growth Marketing Lead

Develop Health · Menlo Park, CA · Hybrid