Growth Marketing Lead at Develop Health | Menlo Park, CA

Develop Health

Growth Marketing Lead

Menlo Park, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead growth marketing for a health-tech startup, owning multi-channel outbound, conference program, and an experimentation engine to drive pipeline.

Own outbound messaging across direct mail, email, LinkedIn, and multi-channel orchestration.
Must-have: 5–10 years in growth marketing with B2B SaaS or health-tech and multi-channel outbound craft.
Standout: End-to-end conference program management with measurable ROI.

Job Description

Responsibilities

Take ownership of every outbound sequence — Rewrite messaging across direct mail, email, LinkedIn, and multi-channel orchestration; A/B where there's volume; kill what isn't converting.
Build the experiment source-of-truth — Catalog every structured test we’ve run to date (what worked, what didn’t, what’s worth re-running) so keep learning from our lessons.
Lock our conference presence at strategic events — Decide which conferences map to company strategy, plan booth concept and collateral, and run the pre/post-event sequences that turn floor traffic into pipeline. Attend the events representing Develop Health.
Run a brand-specific outbound program — Multi-channel campaign targeting prescribers of a single high-priority brand, with a clean experimental readout in 6-8 weeks.
Ship the conversion dashboard — Partner with our analytics lead to build channel × EHR × specialty cuts of contact rate, demo rate, and demo-to-close, so funnel decisions can be qualitative.
Demand Generation Function — Own targets, channel mix, budget allocation, and weekly experiment cadence across the entire growth motion.
Conference Program — Own the annual calendar, ROI tracking, and the evolution of our booth and field presence as we scale.
Sales Collateral System — Maintain a living library of EHR-segmented and specialty-segmented assets that AEs and the SDR pull from without asking.
Messaging & Positioning Authority — Become the internal source of truth for how we talk about Develop Health to every buyer segment.
Experimentation Engine — Build the rhythm and rigor for testing new channels, offers, and creative angles so growth keeps compounding past obvious tactics.

Requirements

5-10 yrs in growth marketing, demand gen, or campaign-led roles at high-growth B2B SaaS or health-tech companies; experience selling into clinical settings is a plus but not required.
Demonstrated craft as a writer — you've personally written cold emails, LinkedIn DMs, and direct-mail copy that converted, and you can talk about specific pieces of work you're proud of and why they worked.
Mastery of multi-channel outbound — Apollo, Outreach (or equivalent), Orum, LinkedIn Sales Nav, Claude, direct-mail tools.
Real conference and field-marketing experience — you've engineered booth presence end-to-end, from pre-event meeting bookings through post-event follow-up sequences, with numbers attached.
Quantitative fluency — you decompose funnels reflexively, design experiments with sample sizes and success thresholds, and know when to scale vs. kill.
High-slope learner who thrives on ambiguity, prefers shipping over planning, and balances creative judgment with structured experimentation.
Excellent written communication; can write copy that sounds like a human, not a vendor.

Preferred

Prior experience as the first growth marketing hire at a startup that scaled.
Exposure to healthcare provider buyers (clinics, EHR ecosystems, PBMs, specialty pharma).
Fluency with AI tools in your daily campaign workflow — you can talk about what you've tried that worked and what hasn’t.
SQL proficiency or comfort pulling your own data without waiting on analytics.

Benefits

Health, dental, and vision coverage; flexible PTO.
High-end workstation & tooling budget.

Develop Health

Develop Health, co-founded by Mel van Londen and Ben Easton, is dedicated to transforming the medication prior authorization process. Their product reduces form completion time by over 80% and increases approval rates. With over 10 years of experience in healthcare, the founding team has impacted 200k+ patients and 6k+ providers, holding notable roles at Canvas Medical, IDEO, and Rupa Health.

Founded in 2020

San Francisco, California, USA

14 employees (2 in marketing)

www.develophealth.io