Growth and Marketing Lead

San Francisco, CA (On-site)

$100K/yr – $200K/yrMid Level3+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own the brand story for technical buyers while building a content engine that serves AI engineers and founders, plus own SEO/GEO and a bold, shareable distribution plan.

Brand and positioning across channels for technical buyers
End-to-end product marketing and launch assets for competitive messaging
Inbound engine across social, email, paid, and community with continuous testing

Job Description

Responsibilities

Own the brand narrative and positioning across all channels, sharpening how the company communicates to technical buyers
Ship a steady stream of content AI engineers and founders want to read — technical posts, launch announcements, case studies, product teardowns
Drive discoverability through SEO, GEO, and AI-native distribution, owning strategy and execution end to end
Design and run creative and guerrilla marketing campaigns that generate mindshare in the voice AI and conversational AI space
Build the inbound pipeline engine and run experiments across social, email, paid, and community channels — test, measure, refine
Own product marketing and launches end to end, building competitive positioning and messaging, decks, and assets
Build community and ecosystem presence through events, dinners, and co-marketing motions alongside the founders

Requirements

3+ years marketing or growth experience, startup background required
SEO and GEO experience required
Creative and data-driven marketing, portfolio required
PLG-savvy, growth metrics fluency
SF in-person, 5 days per week
Technical audience storytelling, AI or developer tools a plus

Preferred

AI-native in daily workflows
Experience selling to technical buyers
Scrappy, early-stage startup experience
Name-brand background as signal

David Joseph & Company

Our services include performance management, leadership development, organizational design, employee engagement, compliance, and workforce planning. Whether you're looking to optimize your workforce, enhance leadership, or implement forward-thinking HR strategies, we provide solutions that align with your goals and drive sustainable growth.

Kanata, Ontario, CAN

4 employees

www.davidjoseph.co