Growth Marketing Director (Web3 )

USA (On-site)

Salary Not AvailableDirector/Executive6+ years expFull time

Posted 2 months ago

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Job Summary

Own and shape corporate communications, protecting the reputation of a global finance/crypto firm by orchestrating media relations, executive visibility, and cross-border messaging in English and Chinese.

  • Build strategic media and influencer relationships to secure coverage and executive interviews across global financial and crypto outlets.
  • Guide messaging, crisis signals, and timely alerts to leadership, coordinating content across press materials, articles, and events.

Job Description

Responsibilities

  • Develop and execute comprehensive corporate communications strategies aligned with business objectives.
  • Cultivate and leverage strong relationships with leading global financial media, blockchain/crypto outlets, and key industry influencers (KOLs) to secure impactful coverage.
  • Secure high-profile executive interviews, feature articles, and thought leadership placements.
  • Manage all corporate messaging, including press releases, articles, briefing materials, and executive communications.
  • Oversee the company's social media channels and official website, ensuring timely, insightful, and brand-consistent content.
  • Create compelling financial and corporate content (e.g., articles, reports, presentations) in both English and Chinese.
  • Drive engagement and enhance corporate image through strategic content curation and distribution.
  • Continuously monitor global media landscapes and public sentiment across relevant markets.
  • Proactively identify reputational risks and develop/execute mitigation strategies and communication plans.
  • Issue timely alerts and provide strategic counsel to leadership.

Requirements

  • Minimum 6 years of progressive experience in corporate communications, public relations, or financial media relations.
  • Established Network: Demonstrable relationships with key global financial media, blockchain/crypto publications, and prominent industry influencers.
  • Proven Track Record: Success in securing executive interviews, feature articles, and thought leadership placements in major international financial and blockchain media outlets.
  • Sector Expertise: Professional background within institutional financial services is strongly preferred (e.g., Prime Brokerage, Institutional Crypto/Digital Assets, Asset Management).
  • Outstanding financial writing, editing, and content development skills (English & Chinese).
  • Ability to translate complex financial concepts into clear, compelling narratives.
  • Global & Cultural Fluency: Proven ability to manage communications effectively across diverse global markets, understanding regional media nuances and cultural sensitivities.
  • Language Proficiency: Fluency in English and Mandarin is essential. Additional languages are advantageous.

Preferred

  • Experience working within prime brokerage, institutional crypto/digital asset firms, or traditional asset management firms is highly valued.
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