Growth Marketing Creative Producer at Brightside Health | USA

Brightside Health

Growth Marketing Creative Producer

USA (Remote)

$90K/yr - $106K/yr (Est.)Mid Level3+ years exp

Posted 3 weeks ago

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Job Summary

Audience insight driven creative ownership for mental health marketing, turning research and real time trends into tested assets and briefs at scale.

Translate intake data and personas into creative briefs guiding asset production.
Monitor social trends and competitor moves to steer formats and channels.

Job Description

Responsibilities

Analyze the performance of existing creative to understand what is working and not working in the market
Track competitor messaging and creative trends across the behavioral health and broader DTC healthcare landscape
Mine intake data and free-text fields for language, pain points, and patterns that can directly inform creative
Stay plugged into social media trends and platform shifts (TikTok, Instagram, Reels, etc.) to spot what’s resonating in real time
Build and refine audience archetypes, personas, and segments to guide performance marketing direction
Translate research and audience insights into creative briefs and concepts
Produce a steady cadence of 5–10 new assets per week across formats including video, UGC-style content, static, and more
Use AI tools and other modern production tools to move fast without sacrificing quality
Manage multiple deliverables at once, prioritizing based on performance data and business needs
Partner with performance marketing to test, iterate, and double down on what’s working

Requirements

3+ years focused on content marketing specifically, including hands-on experience overseeing organic social and other owned content channels
Bring a pragmatic mindset, caring more about performance and resonance than polish for polish's sake
Roll up your sleeves as a genuine doer who gets things done
Use AI and other modern tools to produce creative work efficiently
Stay genuinely curious about people, including what motivates them, what resonates with them, and why
Bring hands-on creative production experience, such as video editing or content creation
Lean on data to guide creative decisions, pulling insights from surveys, intake data, and performance metrics
Manage complexity across multiple projects and formats while thriving in a fast-paced environment
Care deeply about mental health and feel energized by mission-driven work that actually changes lives
Social media power user with a pulse on trends

Preferred

Social media power user with a pulse on trends

Benefits

Stock options so you have equity
Fully paid for comprehensive health care (medical, dental, vision)
Pet Insurance
Life Insurance & Short / Long Term Disability
401k Plan
Unlimited PTO and sick leave
Paid Parental Leave
Work remotely and whatever schedule works best for you
Additional memberships and perks
Work Environment & Culture

Brightside Health

4.1 Glassdoor

Brightside Health delivers life-changing mental health care to people with mild to severe clinical depression, anxiety, and other mood disorders, including those with elevated suicide risk. Powered by proprietary AI, purpose-built technology, and a world-class clinician network, Brightside Health combines precision psychiatry and leading-edge therapeutic techniques to offer timely care and improve patient outcomes across the entire clinical spectrum, affordably and at scale. Brightside Health accepts insurance in all 50 states and DC, covering 130+ million lives with Cigna / Evernorth, Aetna, UnitedHealthcare / Optum, and more. Members can also pay for services out-of-pocket.

Founded in 2017

San Francisco, California, USA

474 employees

www.brightside.com

76% recommend to a friend

82% CEO approval