Growth Marketing at Cogent Security | San Francisco, CA

Cogent Security

Growth Marketing

San Francisco, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive demand-gen and field marketing at a B2B SaaS company, from HubSpot automation to in-person events and post-event pipeline.

Own lifecycle automation and scoring in HubSpot to turn engagement into qualified pipeline.
Must-have: 4–7 years in demand gen or field marketing with digital and in-person programs.
Standout: End-to-end event program ownership and cross-functional leadership at scale.

Job Description

Responsibilities

Build lifecycle automation in HubSpot: lead scoring, routing logic, nurture sequences, and recycling workflows
Launch targeted campaigns: competitive displacement, product urgency, and market-timing plays
Stand up paid digital: LinkedIn ads, Google search, AI relevancy campaigns
Own post-event conversion. Build the system that turns a conference badge scan into a qualified meeting within days
Score, segment, and activate the existing contact database through nurture sequences
Turn intent signals into pipeline: take account intelligence, competitive displacement data, and engagement signals and build campaigns that reach the right buyer at the right moment
Implement multi-touch attribution so every campaign has a measurable line to pipeline and revenue
Decide what we invest in and why. Evaluate every event against ICP fit, expected pipeline ROI, and cost efficiency
Pre-event: enrich the registration list with intent signals, identify high-value targets, brief reps
At-event: quarterback the team across booth, activations, dinners, and hallway conversations

Requirements

4-7 years across demand gen, lifecycle, field marketing, or growth marketing at a B2B SaaS company (cybersecurity a plus)
You've done both digital and in-person marketing. Not one or the other. You've built nurture sequences AND managed a booth
Deep HubSpot expertise (or equivalent MAP). You've architected lifecycle automation, not just inherited it
Conference execution experience at scale, but you see logistics as a means to pipeline, not the job itself
Quantitative rigor: conversion models, event ROI frameworks, attribution
AI-native, for real. You've used AI agents or automation tools to manage complex workflows. You'll be operating and extending multi-agent systems. This isn't optional
Startup mentality. You'll build a lead scoring model in the morning and ship swag to Vegas in the afternoon. Same day.

Cogent Security

Cogent is an applied AI lab building AI systems for enterprise cybersecurity teams. We focus on cybersecurity because it affects everyone—the reliability of the services we use, the privacy of our data, and the safety of the organizations we depend on. Our mission is to prevent breaches using autonomous AI systems that continuously secure systems against AI-armed adversaries operating at machine speed. Founded by researchers and operators from Google DeepMind, Abnormal Security, and Coinbase. Backed by Greylock Partners.

Founded in 2024

San Francisco, California, USA

30 employees

www.cogent.com