Growth Marketing Architect/Analyst at ifm | Malvern, PA

ifm

Growth Marketing Architect/Analyst

Malvern, PA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth marketing analytics and automation to optimize campaigns and audience activation.

Own analysis of intent data and campaign opportunities across digital channels.
Must-have: 3–5+ years in growth marketing, digital marketing analytics, or marketing optimization.
Standout: Hands-on experience designing and optimizing automated marketing workflows across Salesforce Marketing Cloud, HubSpot, and Salesforce CRM.

Job Description

Responsibilities

Analyze customer, prospect, and buyer intent data using tools such as Bombora, Lead Forensics, Zoominfo, CRM, and marketing automation platforms to identify behavioral patterns and performance opportunities across digital campaigns.
Implement and optimize marketing automation workflows to scale outreach and nurture leads using Salesforce Marketing Cloud, HubSpot, Salesforce CRM, and related MarTech platforms.
Develop and manage segmentation logic, data pipelines, and audience activation strategies within marketing automation and CRM systems, aligned to content, product positioning, and channel mix.
Design, execute, and analyze experiments across email, paid social, landing pages, and other digital channels using advertising platforms, analytics tools, and experimentation frameworks to improve engagement and conversion.
Monitor campaign and content performance through analytics and reporting tools, identify trends and gaps, and deliver clear, actionable recommendations for optimization.
Support the development and refinement of buyer personas by analyzing needs, pain points, and behavioral signals derived from intent data, engagement data, and CRM insights.
Collaborate with digital marketing, product marketing, and sales teams to align messaging, targeting, and campaign execution across platforms.
Share insights from U.S. market performance with global marketing teams and international subsidiaries.
Identify underutilized or emerging channels and test their potential impact through structured experimentation and rapid iteration.

Requirements

3–5+ years of experience in growth marketing, digital marketing analytics, or marketing optimization roles
Strong understanding of marketing automation tools and MarTech ecosystems
Proven experience designing, implementing, and optimizing automated marketing workflows
Hands-on experience with social media marketing platforms and analytics tools
Highly data-driven, with the ability to analyze funnel metrics and adjust tactics quickly
Startup or builder mindset: creative, resourceful, and comfortable experimenting

Benefits

Top-tier medical plan with no deductible, plus voluntary dental and vision plans
Company-paid Long-Term Disability and Short-Term Disability, and other insurances
401K program with 100% company match of up to 6% of pay after six months
Eleven paid holidays per calendar year
15 paid vacation days and 5 days paid sick time

ifm

4.4 Glassdoor

First a passion, then an idea transformed into success – when it comes to pioneering automation and digitalisation technology, the ifm group is the ideal partner. Since its foundation in 1969, ifm has developed, produced and sold sensors, controllers, software and systems for industrial automation and for SAP-based solutions for supply chain management and shop floor integration worldwide. As one of the pioneers of Industry 4.0, ifm develops and implements consistent solutions to digitalise the entire value chain “from sensor to ERP”. Today, the second-generation family-run ifm group has more than 9,000 employees and is one of the worldwide market leaders. The group combines the internationality and innovative strength of a growing group of companies with the flexibility and close customer contact of a medium-sized company.

Founded in 1969

Essen, North Rhine-Westphalia, DEU

www.ifm.com

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