Responsibilities

• Analyze CRM, sales, customer, and marketing data to identify growth opportunities, performance trends, and revenue gaps
• Create executive-level reports that provide actionable insights for leadership and department managers
• Track and analyze lead generation, pipeline progression, close rates, customer retention, and campaign ROI
• Identify opportunities to improve sales conversion and customer engagement across all business divisions
• Develop and optimize growth-focused marketing campaigns that directly support sales goals
• Support lead generation strategy through campaign execution, testing, measurement, and optimization
• Create and manage email campaigns, landing pages, website updates, and digital customer journeys
• Partner with sales leadership to improve funnel visibility and performance reporting
• Monitor key KPIs and recommend actions to improve marketing effectiveness and revenue outcomes
• Support customer promotions, events, and strategic initiatives that drive business growth

Requirements

• 5+ years in growth marketing, marketing analytics, revenue operations, CRM, or business intelligence roles
• Experience working with CRM systems such as Salesforce
• Strong experience with reporting and visualization tools such as Power BI, Tableau, or similar platforms
• Advanced Excel and data analysis skills
• Basic graphic design skills using Adobe, Canva, or similar tools
• Strong project management and cross-functional collaboration experience
• Ability to translate data into strategic recommendations and business actions
• Experience with digital marketing performance metrics and campaign optimization
• Strong written and verbal communication skills
• Experience in B2B, dealership, transportation, or service-based industries preferred

Preferred

• Sales-minded, motivated by results, outcomes, and business impact
• Comfortable working cross-functionally with sales, leadership, and operations teams
• Hands-on and proactive, comfortable both planning and executing
• Strong communicator who can translate ideas into action and results
• Organized, dependable, and able to manage competing priorities
• Curious and adaptable, eager to learn the business and continuously improve marketing effectiveness
• Collaborative team player who thrives in a fast-paced, relationship-driven environment
• Strong attention to detail
• Takes ownership, follows through, and holds themselves accountable for results