Responsibilities

• Campaign execution: Build, test, and deploy targeted email outreach and automated follow-up sequences
• Reporting: Analyze the performance of outreach efforts, providing weekly updates on open rates, CTRs, and conversion metrics. (e.g. “what marketing is working and why”)
• Website management and optimization: Own SEO optimization strategy and execution and maintain website with latest event information and knowledge pieces
• Content and copy: Draft high-quality marketing copy for emails and landing pages that resonates with education professionals while being to-the-point and interesting
• In-person event support: Help design and execute in-person DMG-hosted workshops and partner with leadership on conference attendance / sponsorship strategy
• Funding research: Support the leadership team by monitoring state and federal education funding updates to identify new lead opportunities

Requirements

• Degree: Bachelor’s preferred
• 2–3 years of marketing experience: Background in marketing execution and strategy
• Owner’s mindset: Proactive ownership over your work; you don’t just execute tasks but think a couple steps ahead to anticipate and flag risks, share new ideas with the team, and take responsibility for and have pride in your deliverables
• Detail orientation: Ability to make sure all components of a campaign are thoroughly taken care of (e.g. copy, recipient lists, no typos, timeliness of sends, etc.)
• Technical aptitude: Strong competency within Google Workspace suite, Microsoft Office suite, Zoom and other standard software applicationsFamiliarity with CRM tools (HubSpot, Salesforce, etc.) and email marketing platforms / reporting capabilities
• Strong writing skills: Strong command of the English language and grammar with the ability to adapt tone for different audiences
• Interest in K-12 education: Passion for education and desire to make an impact (prior experience not required)