Responsibilities

• Run paid acquisition across paid social (Meta, TikTok, LinkedIn), programmatic/DSP, and out-of-home (billboards, direct mail)
• Contribute to channel and budget strategy across both motions - work with the team to figure out where to double down and where to cut
• Handle the technical side of mobile app marketing on the consumer side - MMPs, attribution, SKAdNetwork
• Apply analytical rigor to every spend decision - CAC, ROAS, LTV, pipeline, attribution
• Partner with marketing, creative, and product on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale what works

Requirements

• Likely 3–6 years of paid acquisition experience at a tech company with serious paid spend. You've owned real budget, not a small line item.
• You've run paid in both consumer mobile and B2B contexts. This role isn't an "or" - we need someone who's done both. That hybrid background is rare and it's the entire point of the role.
• You can run multiple paid channels at once. Strong POV on what works where and how budget should move.
• You're comfortable with the technical side of mobile app marketing - MMPs, attribution, SKAdNetwork. You've done the work, not just managed someone who has.
• You back every spend decision with data. CAC, ROAS, LTV, attribution - you have the rigor to defend your calls.
• You've worked at a fast-growing organization with real ownership. You don't need to be told what to do.
• You actively use AI tools in your workflows.

Preferred

• Bonus: mobile gaming background; out-of-home or direct mail experience.

Benefits

• Own paid acquisition across two very different businesses. Most paid roles force you into either B2C performance marketing or B2B demand gen. This role gives you the rare opportunity to operate deeply across both.
• Have real influence over budget and strategy. You won’t just manage campaigns - you’ll help decide where we invest, where we pull back, and how we scale channels across both sides of the business.
• Move quickly and experiment often. We value calculated speed and iteration. If you have ideas for new channels, creative angles, landing pages, or measurement approaches, you’ll have the autonomy to test them quickly.
• Partner closely with product, data, and creative teams. Paid acquisition at Pogo isn’t siloed. You’ll work cross-functionally on the full funnel - from ad creative and positioning to onboarding and conversion optimization.
• Operate with strong data advantages. Pogo has uniquely rich first-party consumer data and internal insights that can inform targeting, creative, and channel strategy in ways most companies can’t.