Build and optimize multi-channel demand-gen programs that move B2B leads from initial contact to opportunity, with end-to-end channel ownership and data-driven iteration to maximize pipeline impact.

• Growth & Demand Generation: Own multi-channel campaigns across web chat, email, SMS, and phone to accelerate MQL-to-opportunity conversion.
• Channel & Automation: Own web chat end-to-end, including automated flows and live routing to sellers at the right moment.
• Personalized Outreach: Send targeted 1:1 emails and outbound messages for sellers, nurture accounts, and re-engage to drive conversations.
• Campaign Design & Handoff: Partner with marketing ops to convert top performers into scalable automations with clear workflow specs.
• Persona Messaging: Develop and refine messaging across Samba TV’s key buyer segments for each persona.
• CRM Workflows: Manage HubSpot and Salesforce pipelines, nurturing sequences, and data quality at scale.
• Funnel Hygiene: Identify gaps, missing data, and messaging friction; build fixes and new channels as needed.
• Performance & Reporting: Own MQL→SQL→opportunity→pipeline→revenue metrics and report weekly with data-driven optimizations.
• AI-Driven Workflows: Use Claude/Cowork and other AI tools to draft outreach, personalize at scale, build automations, and analyze results.

• Best fit for someone with 2–5 years in B2B demand gen or conversational marketing, comfortable across the full funnel and multiple martech tools.
• Fluent in HubSpot and Salesforce; proficient with Gong Engage, 6sense, Drift/Qualified, and quick to learn new platforms.
• Experience designing campaigns with automation logic: triggers, branching, enrollment criteria, and suppression lists.
• Ability to craft sharp, on-brand 1:1 communications that resonate with target personas and drive action.
• Understanding ABM principles and executing cross-channel plays aligned with sales priorities.
• Ability to interpret marketing and sales data to steer outreach and report results to stakeholders.
• AI-native mindset: daily use of AI tools for outreach drafting, research, design, reporting, and personalization.
• Comfort navigating complex B2B sales cycles and large organizations to push work forward with imperfect information.
• Collaborative cross-functional partner who builds strong relationships with sales, ops, design, and product teams.
• Maintain high quality while balancing velocity to hit targets and experiment with diversified playbooks.

• health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.