Responsibilities

• Own lead generation. Drive qualified leads across your channels, from the website to email, LinkedIn, webinars, and conferences, and continuously optimize conversion at every stage of the funnel.
• Run campaigns. Design and ship email and social campaigns that drive meetings and pipeline. Build the sequences, write the copy, measure the results.
• Drive webinars. Plan and execute webinars as a lead gen channel, from topic selection to promotion to post-event follow-up.
• Own conference strategy. Manage pre-event outreach, on-the-ground execution, and ROI analysis for the conferences that reach decision makers and buyers.
• Report on what works. Build the dashboards that show what's generating pipeline and what isn't, so the whole team makes sharper bets.
• Sharpen the GTM engine. Fine-tune the workflows and AI-powered automations we already run so a small team keeps operating at the pace of a much larger one.

Requirements

• 3 to 5+ years in a fast-paced B2B environment in a Growth, Demand Gen, or related marketing role.
• Demonstrated results across two or more growth channels: LinkedIn, email, events (webinars and conferences), or partner programs.
• A problem-solver who uses data. You break down complex problems, figure out how to crack them, and measure whether it worked.
• Excellent written communication. You can write outreach copy, campaign messaging, and landing page content that converts.
• Intellectual curiosity about AI and technology. You should be excited to learn our platform and talk about it credibly with a sophisticated healthcare buyer.