Responsibilities

• Drive inbound demand from qualified veterinary clinics via paid search, paid social, partner campaigns, and content syndication
• Build and optimize ICP-specific funnels for small clinics and multi-clinic groups
• Partner with Sales to align on lead quality, handoff, and conversion
• Support the “Signed” to “Activated” journey with clinic-facing education, plan launch templates, and email/SMS campaigns Snout sends on behalf of clinics
• Partner with Clinic Success to identify friction points and build programs that reduce time-to-first-plan
• Create programs that help clinics launch additional plans, increase monthly enrollment per clinic, and expand across locations or pet segments
• Support seasonal and lifecycle-based expansion motions including senior plans, add-ons, and multi-pet offerings
• Own experimentation across acquisition and early lifecycle stages: channel tests, messaging tests, and ICP segmentation
• Track performance across the full funnel, not just MQLs — including: activation rate, time to first plan, and expansion indicators
• Work closely with product marketing to ensure messaging consistency across all growth channels
• Partner with Clinic Success and CX teams to ensure growth programs support — not disrupt — the customer experience
• Align with Partnerships on co-marketing and referral programs

Requirements

• 4 - 8 years of experience in growth, demand generation, or lifecycle marketing
• Experience generating leads for B2B2C, marketplaces, SMBs, multi-location operators, or services-heavy businesses
• A data driven individual with strong analytical instincts and empathy for non-traditional buyers
• Comfort operating in a Sales and Clinic Success assisted motion
• Bias toward action, testing, iteration and strong decision making based on data
• Ability to travel on a quarterly basis

Preferred

• Familiarity marketing to veterinary, healthcare, or similarly regulated SMB or multi-location audiences
• Prior tenure at a seed or Series A/B startup in a nascent growth capacity
• A demonstrated history of measurable funnel impact: improved activation rates, compressed time-to-first-plan, or expansion metrics attributable to marketing programs
• Ability to design and execute ICP segmentation experiments and convert findings into channel or messaging strategy

Benefits

• Day 1 medical/dental/vision benefits
• Flexible time off + 11 Snout calendar holidays
• Paid parental leave