Responsibilities

• Build Organic Distribution Engines
• Identify and pursue newsletter swap and cross-promotion partnerships with complementary audiences
• Develop and manage an affiliate and ambassador program - turning readers into recruiters
• Land podcast appearances, media mentions, and guest editorial placements
• Build relationships with creators, influencers, and community leaders who already own the audience we want
• Source and negotiate co-marketing partnerships with brands, tools, and platforms aligned with our readers
• Develop lead magnets, free resources, and tools that convert strangers into subscribers
• Identify viral content formats and angles that drive sharing and organic reach
• Repurpose newsletter content across LinkedIn, X, Reddit, YouTube, and TikTok to generate inbound traffic
• Write or brief landing page copy that converts organic visitors at a high rate
• Build an SEO content strategy that generates compounding inbound traffic over time
• Build and optimize a subscriber referral program
• Identify the moments in the subscriber journey where readers are most likely to share
• Test referral incentives, mechanics, and messaging to maximize word-of-mouth growth
• Track viral coefficient and engineer improvements to it systematically
• Identify online communities (Reddit, Facebook Groups, Discord, Slack) where our audience lives
• Develop a presence and contribution strategy in those communities - not spam, genuine value
• Explore webinars, Twitter Spaces, and live events as subscriber acquisition and retention tools
• Build relationships with journalists, editors, and media outlets for earned media and press coverage
• Report weekly on growth metrics, channel performance, and what's next

Requirements

• 3+ years of experience in growth, content marketing, or audience development
• Track record: demonstrated success growing an audience, community, newsletter, or media brand without relying primarily on paid advertising
• Strong writer: you can craft a pitch, a partnership email, a landing page, or a social post that actually works - and then works again
• Resourceful and scrappy: you've built things with limited budgets and found ways to punch above your weight
• Relationship-driven: you know how to cold outreach, build rapport, and close a partnership
• Analytical: you know what's working and when to pivot

Preferred

• A deep interest in stocks, DeFi, markets, crypto, and finance
• Experience running or growing a newsletter (any niche)
• Experience with referral platforms like SparkLoop, Beehiiv Boosts, or ReferralHero
• Experience with SEO and content-led growth strategies
• Background in financial media, investing, fintech, or personal finance content
• Existing relationships with creators, podcasters, or newsletters in the finance or business space
• Familiarity with tools like Beehiiv, ConvertKit, Kit, or similar newsletter platforms

Benefits

• What do we offer
• Competitive salary + performance-based incentives
• Company offsites
• Remote work
• High ownership, high-impact role