Responsibilities

• Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels.
• Handle the technical side of mobile app marketing - MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetwork
• Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
• Apply analytical rigor to every spend decision - CAC, ROAS, LTV, payback, attribution
• Partner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimization
• Test, iterate, and scale what works

Requirements

• Likely 3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar - somewhere paid was a serious lever, not a small line item.
• Strong technical chops on mobile app marketing. MMPs, attribution, SKAdNetwork - you've done the work, not just managed someone who has.
• You've run multiple paid channels. Strong POV on what works where and how budget should move.
• You back every spend decision with data. CAC, ROAS, LTV, payback, attribution - you have the rigor to defend your calls.
• You've worked at a fast-growing organization with real ownership. You don't need to be told what to do.
• You actively use AI tools in your workflows.
• Bonus: mobile gaming background; out-of-home or direct mail experience.

Preferred

• Bonus: mobile gaming background; out-of-home or direct mail experience.