Responsibilities

• Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through ABM and scaled outreach. You’ll be asked execute on new out-of-the-box experiments to deliver, target, and run strategies that drive direct revenue impact
• Scalable Infrastructure: Design and manage a scalable, repeatable framework for automated campaigns. Ensure seamless execution across multiple marketing channels to maximize impact and performance.
• Audience & Data Strategy: Own the data strategy for audience segmentation, intent signal identification, and the optimization of demand capture programs. Leverage data to create highly targeted marketing efforts that drive engagement and conversions.
• Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
• Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Drive alignment on priorities and share insights to refine strategies.
• Performance Monitoring & Insights: Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.

Requirements

• 4-8 years of experience in B2B marketing, biz ops, strategic consulting, a startup or equivalent, highly preferred
• 2+ years of marketing experience or equivalent including B2C marketing
• Demonstrated ability to collaborate cross-functionally with sales, marketing operations and product teams.
• Proficiency in data analysis, knowledge of SQL and Excel preferred.
• Experience managing large-scale marketing campaigns and optimizing performance.

Preferred

• You could also be the first marketers at small startups or at an equivalent technical role like biz ops/strategy with experience building from 0 to 1.
• Experience in content creation and ideating campaigns that drive pipeline growth, with a focus on innovative and scalable marketing strategies.

Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily