Responsibilities

• Funnel Optimization: Define and implement hypotheses to improve the conversion rate (CR) to purchase and lifetime value (LTV) within the web funnel.
• Data-Driven Strategy: Dive deep into data on the competitive environment and user behavior to propose strategies that drive customer acquisition efficiency and improve CPA.
• Testing Roadmap: Run a robust testing roadmap, driving continuous improvement in the web funnel. You will ensure that strict quarterly KPIs are met and exceeded.
• Cross-Functional Collaboration: Collaborate closely with designers, developers, and other key stakeholders to seamlessly execute optimization strategies, from product requirement documents to execution.
• Agile Ceremonies: Assist Engineering team in leading agile software development ceremonies, including daily standups, grooming, planning, and retrospectives.
• Ownership of Results: Lead the entire growth process, taking full responsibility for results, from hypothesis creation to final implementation and evaluation.
• UA Collaboration: Work hand-in-hand with the User Acquisition (UA) team to build and optimize the full flow, ensuring that every step, from the first user interaction through registration and payment, is optimized for growth.
• User Pain Points: Deeply understand user pain points and behaviors, leveraging this understanding to determine the most effective strategies for selling our product.

Requirements

• Proven experience with web funnel optimization in a B2C environment.
• 4+ years of growth product management experience, specializing in B2C subscription models.
• Ability to define, run, and analyze A/B tests specifically for web-based funnels.
• Experience leading growth initiatives with a focus on improving CR, LTV, and other performance metrics.
• Strong collaboration skills to work effectively with cross-functional teams including designers, developers, and data science teams.
• Ability to manage multiple growth initiatives and meet strict quarterly KPIs.
• Strong problem-solving skills with a user-first mindset, aiming to understand pain points and optimize user experience.
• Experience in building and executing strategic roadmaps for growth testing.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt