Growth Lead

Palo Alto, CA (Hybrid)

$110K/yr – $150K/yrMid Level2+ years expFull time

Posted 4 days ago

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Job Summary

Own go-to-market with hands-on acquisition and retention, drive viral growth, pricing tests, and close collaboration with product and eng as an early GTM hire.

  • Own customer acquisition and retention through engagement analytics
  • Design product-led growth loops and monetization experiments
  • Collaborate closely with product and engineering as an early GTM hire

Job Description

Responsibilities

  • Drive top-of-funnel growth: cold outreach, design-partner recruiting, and viral experimentation
  • Own customer acquisition and retention – get hands-on with engagement analytics and talk directly to customers to evaluate satisfaction
  • Design viral features and implement product-led-growth loops
  • Run monetization experiments to prove out pricing models and willingness-to-pay
  • Partner closely with product and eng as one of our first GTM hires

Requirements

  • 2+ years in a 0-to-1 software startup, ideally owning a self-serve or bottoms-up customer acquisition motion end-to-end (internship experience counts).
  • You've grown something inside a community, not just around it. You've built engagement in an online forum, industry organization, email list, or subreddit and converted this traction into product engagement.
  • Hands-on with product analytics – you're familiar with tools like HotJar/PostHog/Mixpanel, and have written SQL queries yourself instead of requesting an engineer-built dashboard.
  • You enjoy shipping things: landing pages, email campaigns, referral mechanics, scrappy prototypes. Bonus if you've built with LLM APIs.
  • Experience running pricing experiments – A/B testing things like trial length, paywall placement, usage vs. subscription, willingness-to-pay research. Bonus if you've sold to owner-operators or micro-businesses where the buyer is the operator.
  • Comfortable with cold, unglamorous recruiting: social media DMs, outbound emails, cold-calling, door-to-door prospecting.
  • A hands-on executor who thinks big – you’re interested in building a business, not just a product, and potentially see this role as a step towards founding your own company someday.
  • Deep passion for climate, and genuine curiosity about the weather.

Preferred

  • Bonus if you've also worked on a product after it achieved PMF, and can describe what changed.
  • Bonus if you've built with LLM APIs.
  • Bonus if you've sold to owner-operators or micro-businesses where the buyer is the operator.

Benefits

  • - 401(k)
  • - Dental insurance
  • - Health insurance
  • - Vision insurance
  • - Unlimited PTO
  • - Stock Option Plan
  • - Office food and beverages
WindBorne Systems logo

WindBorne Systems

Creating weather certainty. WindBorne fuses unparalleled data from our constellation of smart, long-duration sensing balloons with state-of-the-art AI forecasts.

Founded in 2019
Palo Alto, California, USA
74 employees (9 in marketing)

Traffic Signals

Monthly Visitors
13.9K
Traffic Source Mix
Search
23.1%
Direct
53.7%
Referral
16.5%
Social
5.9%
Paid
0.7%

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Team Size
5 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$26M
Last Raise
$5M
Series Unknown, 1 years ago

Funding History

  • Dec 2024
    Series Unknown • $5M
  • May 2024
    Series A • $15M
  • Jun 2023
    Seed • $6M

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