Growth Lead

New York City, NY (On-site)

Salary Not AvailableMid LevelContract

Posted 4 weeks ago

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Job Summary

Own the NYC on the ground launch and ambassador program, turning dog-park encounters into Watchdog signups and local partnerships.

  • Field/Outreach: visit parks and vets to drive downloads and collect referral data.
  • Ambassador & Partnerships: recruit enthusiasts for social posts and forward influencer docs for quick onboarding.

Job Description

Responsibilities
  • Go to every dog park in NYC + BK (with my dog). Talk to each person, sell them on downloading Watchdog + explain what it is. Optimal if they download the app while you’re talking with them (so you can “show them how it works”. You’ll also have a code for first mo free signing up with you).
  • Ambassador pitch: if someone's enthusiastic about it, pitch them on doing a social post as one of our ambassadors. Forward influencer docs afterward.
  • Manage all comms and logistics: follow-ups, questions, influencer contracts, and payments to them.
  • Posters: Spam the city + dog parks Watchdog fliers (refresh weekly for 4 weeks. TBD from there)
  • Vets / dog stores: Ask vets and physical locations if they'd be open to giving cards/fliers out for a referral fee
  • FB groups / IG / TikTok / Reddit: Spam fb groups + IG and TikTok comments sections, DM people who comment on dog-related vet accounts. Reply to people on reddit
  • Creative: Lmk any other ideas and we can add!
Requirements
  • Must be highly personable, motivated, thrive in a fast pace startup environment, and love dogs!
  • Location: New York, NY (on-site)
  • IRL outreach in NYC is required
  • On-site presence in NYC/BK for launch activities
Preferred
  • Experience managing social channels, ads, growth content (bonus scope)
  • Ability to recruit and manage a city lead in other markets (e.g., Austin)
WatchDog logo

WatchDog

Since our inception in 2003, Watchdog has been at the forefront of the real estate industry, providing indispensable knowledge to each of our clients.Our core service offerings include Project Management, Professional Search, and Specialty Services, such as cost estimation, workplace strategy, communication strategy, experience strategy, predevelopment, funding and grant support. Simply put, our sole focus is protecting the best interests of our clients. We provide holistic, conflict-free real estate solutions tailored to the unique needs of each organization we serve. Our mission is to achieve 100% client satisfaction through excellence in service delivery and the cultivation of trusted, longstanding relationships. Watch•dog \ -,dog \ n(1610)One that guards against loss, waste, theft, or undesirable practices.

Founded in 2003
Philadelphia, Pennsylvania, USA
136 employees

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
29.1%
Direct
50.7%
Referral
7.4%
Social
11.1%
Paid
1.5%

Headcount Trend

Current headcount: ~136

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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