Responsibilities

• 0→1 Product Launch Ownership
• Build and execute the US go-to-market strategy for a new consumer AI product.
• Identify ICPs, early adopter audiences, and fastest paths to first traction.
• Own launch planning across channels including Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
• Translate product capabilities into clear, compelling messaging for mainstream US consumers.
• Create launch momentum through scrappy, low-cost acquisition opportunities.
• Growth Strategy & User Acquisition
• Own the overall growth roadmap across acquisition, activation, and retention.
• Build and optimise channel mix across paid, organic, influencer, creator, referral, and partnerships.
• Launch and scale campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging platforms.
• Build influencer and creator partnerships to drive awareness and user growth.

Requirements

• Proven experience launching or scaling a 0→1 B2C / consumer / self-serve digital product.
• Strong track record driving measurable user growth, revenue, or activation results.
• Hands-on experience across paid acquisition, organic growth, and channel testing.
• Experience owning or supporting product launches and bringing new products to market.
• Comfortable working independently in lean teams with high ownership.
• Strong analytical mindset with the ability to make fast, data-driven decisions.
• Startup, app growth, AI, or SaaS experience is highly preferred.