Responsibilities

• Build and scale paid social and paid search into major revenue drivers for our business
• Own paid acquisition end to end, including strategy, execution, budget allocation, creative testing, conversion, measurement, and optimization
• Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages
• Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline
• Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue
• Partner closely with Sales, RevOps, Product Marketing to ensure a tight feedback loop on ICPs, lead quality, SLAs and pipeline handoff process
• Use AI and automation to increase the speed and quality of campaign development, analysis, and experimentation
• Identify, test, and scale growth channels beyond paid acquisition, turning the most promising opportunities into repeatable growth engines

Requirements

• 5+ years of experience in performance marketing, growth marketing, or demand generation, ideally at a fast-growing B2B technology company
• A strong track record of personally building and scaling paid social programs, with deep expertise in Meta
• Strong paid search experience and fluency across the acquisition funnel, from media and creative through conversion and measurement
• Experience owning meaningful budgets and making investment decisions based on pipeline quality, marginal efficiency, and growth potential
• A history of managing toward qualified pipeline and revenue, not just leads, clicks, or platform-reported conversions
• Strong analytical and creative instincts, with the ability to turn customer insight and performance data into clear hypotheses and compelling campaigns
• Broad growth experience and the ability to build, test, and scale channels beyond paid media
• Fluency with AI tools and a bias toward using automation to increase your output and learning velocity

Preferred

• Experience marketing to mid-market buyers in a high-velocity sales motion
• Experience in vertical SaaS or home services
• A track record of building new growth channels from zero and scaling into meaningful sources of pipeline

Benefits

• Comprehensive medical, dental, and vision insurance
• Company-sponsored 401(k) through Vestwell
• Flexible PTO plus U.S. federal holidays
• Company-wide off-sites
• Daily in-office lunch through Parkday
• Dinner covered when working late
• Commuter benefits and late-night rideshare
• Standing desks and workspace accommodations available on request
• All core tools and software provided