Nohi

Growth Lead

San Francisco, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive agent-native growth for an AI-driven marketplace, from 0→1 and scale beyond.

  • Own the core growth system from 0→1 and scale
  • Must-have: Strong growth/GTM background in SaaS, marketplaces, or DTC
  • Standout: Experience with agent-native attribution and AI-driven distribution

Job Description

Responsibilities
  • Define and execute Nohi’s growth strategy , from 0 → 1 and 1 → N
  • Build agent-native distribution and conversion systems  (not traditional SEO or paid ads)
  • Design and optimize the  merchant acquisition and activation funnel
  • Develop new models for  attribution, distribution, and conversion  in AI agent environments
  • Drive growth through rapid experimentation (landing pages, feeds, intent matching, structured data, etc.)
  • Partner closely with product, data, and engineering to make  growth a core product capability
  • Leverage AI tools (GPT, Claude, autonomous agents) to  increase speed, leverage, and scale
Requirements
  • Strong background in Growth, Marketing, or GTM , ideally in SaaS, marketplaces, or DTC
  • Solid understanding of (or willingness to go deep into):
  • Affiliate / CPS models
  • Attribution systems (last-touch, multi-touch, and emerging agent-native attribution)
  • Funnel optimization and experiment design
  • Ability to design growth systems from scratch , not just execute campaigns
  • Highly data-driven, with the ability to extract signal from ambiguity
  • Deep curiosity about how AI is reshaping traffic and distribution channels
Preferred
  • Experience with marketplaces, affiliate networks, or e-commerce growth
  • Familiarity with the Shopify / independent DTC ecosystem
  • Experience with SEO, AEO (Answer Engine Optimization), or content distribution systems
  • Knowledge of platforms like Google, Meta , and emerging AI-native discovery channels (e.g. Perplexity, AI search modes)
  • Experience with automated growth systems (agents, scripts, workflows)
Benefits
  • A chance to define an entirely new growth paradigm (not paid acquisition, but agent-driven distribution)
  • Ownership of the core growth system from 0 → 1
  • High strategic involvement—you shape direction, not just execution
  • Fast iteration cycles with a strong experimentation culture