Growth Lead - New York, NY

New York City, NY (On-site)

$105K/yr – $125K/yrSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own city-level expansion and the full sales motion for Picnic in local offices, turning field insight into local demand, and turning new and existing customers into advocates.

  • Growth Infrastructure: Map opportunities and manage end-to-end deals from discovery through onboarding
  • Field & Demand: Align with SDRs, prioritize territories, and run grassroots activations to generate local demand
  • Account Expansion & Insights: Grow existing accounts, capture field feedback, and convert happy customers into referrals

Job Description

Responsibilities

  • Map and prioritize office opportunities across your city, tracking building types, employee count, density, and decision maker access
  • Own deals from first meeting through close and beyond: discovery, pitch, proposal, signature, and beyond to onboarding, ensuring a great first picnic lunch.
  • Work with SDRs on territory prioritization and help shape outreach targeting based on your on-the-ground knowledge of the market
  • Run a consultative sales process: understand what each company needs and show them how Picnic fits
  • Visit existing Picnic locations to understand the on-the-ground experience: what is working, what is not, and what would make employees order more
  • Identify and drive expansion within existing accounts: additional offices, more dining slots, higher participation from employees who have not ordered yet
  • Partner with the National Accounts team to share field observations and flag accounts with growth potential or churn risk
  • Turn happy customers and office admins into referral sources for new buildings and companies
  • Partner with the central restaurant team on cuisine selection for your market, taking into account that most Picnic locations are inside large office facilities or towers with specific logistical and operational constraints
  • Bring back local demand signals from the field: which cuisines are underrepresented, what employees in your city actually want, and what works operationally given the building types you are seeing

Requirements

  • 2 or more years in a growth, sales, business development, partnerships, or account expansion role
  • Bachelor’s from a top university
  • Proven ability to run a deal from first meeting through close — you are comfortable owning the full sales motion
  • Demonstrable experience building and maintaining professional relationships
  • Strong communicator, comfortable with executives, building managers, office admins, and community leaders alike
  • Highly organized: able to juggle a live pipeline, field visits, marketing activations, and outreach at the same time
  • Comfortable with data: Google Sheets, dashboards, and basic funnel metrics should not slow you down
  • Self-starter who does not wait to be told what to do

Preferred

  • Experience at an early-stage startup
  • Background in food, hospitality, real estate, or local community ecosystems
  • Experience working alongside or managing SDRs
  • Event planning or grassroots marketing experience
  • Familiarity with CRM tools or operations platforms

Benefits

  • Medical, dental, and vision insurance (multiple plans, incl. HSA options).
  • Company-paid life and disability insurance (short- and long-term).
  • Voluntary insurance: accident, critical illness, hospital indemnity.
  • Optional supplemental life insurance for self, spouse, and children.
  • Pet insurance discount.
  • 401(k).
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
  • Time Off policies:
  • Discretionary vacation days

Marketing Team

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