Growth Lead at Maxima | San Mateo, CA

Maxima

Growth Lead

San Mateo, CA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive building and optimizing a full outbound growth engine for a B2B SaaS startup.

Define ICPs, scoring, and segmentation to focus on high-intent accounts.
Must-have: GTM systems expertise and automation skills without heavy engineering support.
Standout: AI-native workflows and multi-channel coordination across outbound, paid, and events.

Job Description

Responsibilities

Define and maintain our addressable account universe. Build ICP models, scoring frameworks, and segmentation logic to ensure marketing and outbound efforts are focused on the highest-fit, highest-intent accounts.
Monitor the TAM for intent signals and buying triggers, and build automated workflows that trigger the right outreach at the right time.
Build the outbound infrastructure from scratch: enrichment logic, intent triggers, AI-personalized touchpoints, and human review checkpoints, all wired to a single output: qualified meetings booked.
When a signal or campaign is working, layer in additional channels to amplify it: paid ads targeting high-signal accounts, personalized content sequences, event invitations, direct mail. Coordinate with marketing to ensure outbound, inbound, and events reinforce each other.
Support programmatic growth motions including outbound sequencing, enrichment, account-based workflows, and lifecycle automation across the full funnel.
Design and build scalable systems for prospecting, enrichment, and outreach, owning the technical backbone of our outbound motion from data pipelines to automation workflows.
Build feedback loops between marketing and sales that continuously improve targeting, messaging, and conversion. Use closed-won/lost data, engagement patterns, and rep feedback to refine scoring, sequencing, and channel mix.
Evaluate, implement, and optimize growth tools (CRM, sequencing, enrichment, intent data, ad platforms) to create a seamless, high-performance growth engine.
Own data quality end-to-end. Build and maintain the data flows, enrichment logic, and sync architecture that keep our systems accurate, deduped, and trustworthy.
Track, analyze, and report on growth and pipeline metrics. Build reporting that surfaces which signals, channels, and systems are generating pipeline, so the team can invest more in what works.

Requirements

3 to 5+ years in a growth, GTM, demand gen, or marketing operations role at a B2B SaaS company, ideally at an early-stage startup where you built systems from scratch
Proven track record of building growth systems that measurably improved pipeline generation, conversion rates, or marketing efficiency
GTM Systems Expertise
- Power user of the modern GTM stack: Clay, Apollo, Clearbit, Salesforce, HubSpot
- Ability to build sophisticated multi-step workflows, enrichment waterfalls, and automation without engineering support
Technical Comfort
- Comfortable with data: basic SQL, CSV workflows, CRM reporting, and debugging automation systems
- Familiarity with APIs, integrations, and data flows is a strong plus
AI-Native Workflow
- Active user of AI tools for account research, personalization, enrichment, and workflow building
- Experience using Claude Code (or similar tools) to build, automate, or operate growth systems is strongly preferred
Mindset
- Systems-oriented: you think in scalable workflows and infrastructure, not one-off campaigns
- Builder: you prefer creating and iterating over coordinating
- Multi-channel thinker: you understand how outbound, paid, content, and events reinforce each other

Preferred

Experience selling to or working in finance, accounting, or fintech
Ability to write Python or JavaScript when needed

Benefits

Build growth infrastructure from scratch at a company with a clear ICP and strong product-market fit
Work with a world-class team of engineers, finance leaders, and investors who are reshaping enterprise accounting
Join an AI-native company where AI is core to how we build and operate
Competitive salary, equity, and benefits (401k, unlimited PTO)

Maxima

Maxima с 2008 года занимается продуктовой разработкой. Мы про высокий уровень самостоятельности, челленджа и амбициозных задач. Для нас самое ценное - это гибкие навыки сотрудников и их потенциал.Что нас отличает от других:- ценность взаимоотношений;- игровые механики;- высокие нагрузки;- AWS- инфраструктура как код;- открытая команда, средний возраст - 32 года;- движение, динамика, возможность протестировать любую изученную гипотезу на работающем продукте без ущерба для него;- толерантность к многообразию точек зрения, возможность выхода на новый технологический уровень за счет внедрения новых стеков;- трансформация технологий и процессов.В своей работе мы используем:JS, TS, ReactJs, Next.js, NodeJs, HTML;.net(c#), Python, PHP, Go, MSSQL, MySQL, Redis, Memcahed, Kafkа;Gitlab + TeamCity;Jira + Confluence;Docker + Kubernetes;Grafana, Elastik + Kibana.Наша выстроенная система ценностей и бизнес - процессов позволяет достигать необходимых результатов. Сейчас мы активно растем и находимся в поиске единомышленников, которые будут разделять ценности компании.Мы знаем как утроен продукт и бизнес, и влияем на его развитие: улучшения может предложить каждый. У нас прозрачная система роста, мы используем квартальное планирование по методике OKR+MBO, которое позволяет фиксировать стратегические задачи, и по итогам ревью оценивать результаты и влиять на свое развитие как специалиста. Мы строим комьюнити: наш новый коллега окажется среди профессионалов, у которых есть многому поучиться. Также он может стать ментором для своих младших коллег или в нашей IT School Maxima для студентов, обучающихся IT направлению.

Founded in 2008

Kazan, Tatarstan, RUS

190 employees (10 in marketing)

maxima.life