Drive growth by building high-quality acquisition channels and owning the full funnel for donor recruitment in healthcare/surrogacy.

• Own high-quality acquisition channels and full-funnel optimization from application to match.
• Must-have: Strong analytical skills to assess performance metrics and optimize acquisition strategies.
• Standout: Growth hacking mindset with cross-functional collaboration across product, ops, and marketing.

Responsibilities

• Build High-Quality Acquisition Channels
• Develop and scale non-obvious sourcing pipelines: alumni and professional networks wellness, healthcare, and lifestyle ecosystems referral and community-based channels
• Avoid low-quality, high-volume lead strategies
• Own the Full Funnel Track and optimize: Application → qualified rate Qualified → screening completion Screening → approval Approval → match Match → cycle start Continuously improve conversion at each step.
• Run Rapid Growth Experiments Launch and test new acquisition strategies weekly Optimize: messaging (by persona) landing pages outreach scripts Kill underperforming channels quickly
• Build Referral & Network Effects Design scalable, high-trust referral loops: past donors and surrogates partner organizations Turn participants into repeat and referral sources
• Collaborate Cross-Functionally Work with product, ops, and marketing to: reduce funnel friction improve onboarding UX align messaging with real user behavior

Preferred

• Experience in the healthcare, fertility, or surrogacy field is a plus