Responsibilities

• Positioning & ICP Focus: Define the roadmap and align channel mix to each vertical and buyer persona. Figure out which channels work for each vertical, buyer, and deal size. Coordinate tightly with outbound sales.
• Paid Acquisition: Own Google, LinkedIn, and Meta. Optimize for cost per lead and volume. Use AI tools to iterate on creative and copy faster than agencies can quote you.
• Category Narrative & Credibility: Separate the company from generic OCR and AI hype. Craft a distinct point of view through original research, thought leadership, and content that earns real recognition — not just impressions. Create high-performing assets: case studies, vertical-specific guides, social proof, and attribution content.
• Experimentation & ROI: Own budget allocation. Tie every dollar to pipeline impact with tight feedback loops and closed-won analysis. Run more experiments per week than most marketing teams run per quarter.
• AI & Tool Stack Ownership: You own the marketing tech stack. You’re constantly evaluating new AI tools, automating repetitive workflows, and building internal systems (scraping, enrichment, content generation, reporting) that give you an unfair advantage. You get excited when a new model drops and immediately figure out what you can break or build with it.