Responsibilities

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management.
• Build and optimize programs across self-serve, product-led, and sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage.
• Partner with Sales and GTM teams to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities.
• Optimize full-funnel performance from demand capture and qualified leads through activation, pipeline, conversion, expansion, and long-term customer value.
• Develop B2B audience, offer, and messaging strategies for decision-makers, practitioners, company sizes, industries, and use cases.
• Create strong feedback loops with Sales and Marketing Operations, using lead quality, account engagement, pipeline progression, and customer insights to improve performance.
• Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions.
• Build AI-enabled creative, targeting, reporting, and optimization workflows that increase iteration velocity while maintaining quality and control.

Requirements

• 8+ years of B2B growth, demand generation, or performance marketing experience, ideally in high-growth technology or subscription businesses.
• 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
• A track record of launching, scaling, and optimizing B2B paid programs at significant budget levels with clear impact on qualified demand, pipeline, or revenue.
• Experience marketing across self-serve, product-led, and sales-assisted journeys and adapting programs for SMB, mid-market, and enterprise segments.
• Experience partnering closely with Sales, GTM, product marketing, lifecycle, and marketing operations to build integrated acquisition programs.
• Strong analytical and measurement skills across experimentation, incrementality, attribution, lead and account quality, pipeline, and unit economics.
• Experience working with CRM, marketing automation, intent, attribution, and BI systems to connect media signals to downstream business outcomes.
• Experience scaling B2B programs internationally, including localization and alignment with regional market dynamics and sales motions.
• Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.