Responsibilities

• Set the strategy for how Ceros generates inbound SQLs: which channels, which bets, which experiments, and in what order
• Design and execute always-on and moment-based campaigns across paid, email, and content
• Drive website conversion: landing pages, CTAs, sign-up flows, and the A/B tests that improve them; the site is a revenue asset and you treat it like one
• Identify and activate co-marketing and partnership opportunities that extend reach without extending budget
• Build and automate repeatable campaign motions so you're not recreating the wheel on every launch, think systems, not one-offs
• Run a continuous test-and-learn cadence: new channels, new messaging angles, new campaign formats — with clean hypotheses, fast execution, and honest post-mortems
• Build repeatable campaign frameworks so good ideas scale instead of disappearing after one launch
• Own the performance dashboard: full-funnel visibility from spend and traffic through to SQL volume, CAC, and pipeline contribution
• Bring clear, direct reporting to leadership — what's working, what isn't, and what you're doing about it