Responsibilities

• Draft and iterate on video ad scripts and voiceovers, developing hooks, talking points, and messaging that can be quickly tested and improved
• Support the creative pipeline by turning performance insights into new copy variations, angles, and test ideas
• Write and refine copy across direct-response channels (paid social ads, landing pages, email/SMS) to support campaign execution and consistency
• Assist in building and running messaging tests, helping prioritize ideas, track performance, and capture key takeaways
• Pull from customer feedback, reviews, and common objections to inform new messaging directions
• Work closely with Digital Designer and Video Editor to ensure copy aligns with creative execution and testing goals
• Contribute ideas for new ads and creative directions based on trends, competitor activity, and what's working
• Help organize and document copy learnings so successful messaging can be reused and built upon

Requirements

• Bachelor's Degree and/or equivalent work experience in marketing, advertising, communications, or a related field
• 1-3+ years of experience in copywriting, performance marketing, or creative strategy (internships or freelance work included)
• Experience writing direct-response copy for paid ads, landing pages, email, SMS
• Familiarity with performance marketing channels (e.g. Meta, YouTube, CTV) and how creative drives results
• Experience contributing to creative testing (e.g. hooks, headlines, angles) and analyzing what's working vs. not
• Exposure to creative production workflows or working with designers, editors, or creators is a plus
• Startup, DTC, or e-commerce experience or strong interest is a plus
• Strong taste in direct-response creative and a willingness to be hands-on with writing and iteration
• Analytical mindset - able to interpret performance and extract actionable creative insights
• Scrappy and proactive - takes initiative, figures things out, and moves work forward independently

Benefits

• Base salary $55,000 - $60,000 based on experience, plus bonus and equity
• Option for fully paid medical, dental, and vision
• Opportunity to contribute to 401k
• Unlimited PTO plus 11+ paid holidays
• LA-based hybrid team (3 days/week), based in Culver City