Responsibilities

• Lifecycle Marketing - Write and optimize lifecycle copy across email and SMS channels to drive Revenue, including welcome flows, Abandonment flows, revenue focused email campaigns
• Lifecycle Marketing - Develop A/B test variations for subject lines, CTAs, and body copy to improve open rates, click-through rates, and conversion across lifecycle programs
• Lifecycle - Produce direct mail copy that cuts through, communicates value quickly, and drives response - including mailers, inserts, and promotional pieces
• Web - Craft compelling web copy for site pages (PDP, PLP, etc.) and landing pages that aligns with brand voice, supports SEO goals, and drives measurable conversion outcomes
• Web - Partner with the growth and design teams to write landing page copy based on performance data, user insights, and ongoing testing
• Maintain a deep understanding of the brand's tone, positioning, and audience to ensure consistency and quality across all copy touchpoints
• Translate performance data and creative insights into new copy hypotheses and content ideas that inform the broader growth strategy
• Assist in managing copy workflows within project management tools to ensure timely delivery and clear feedback loops
• Review and provide feedback on copy across the creative team to uphold brand standards and messaging clarity