Growth Content Specialist (Marketing) at Merchants Fleet | Hooksett, NH

Merchants Fleet

Growth Content Specialist (Marketing)

Hooksett, NH (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive narrative-led B2B marketing messaging across campaigns, ICP-aligned positioning, and conversion-focused website copy.

Own campaign positioning and cross-channel messaging from concept to execution
Requires 2–4 years of experience in B2B marketing and messaging
Website messaging ownership and revenue enablement focus

Job Description

Responsibilities

Campaign Messaging & Narrative Development
Own campaign positioning, storylines, and value propositions from concept through execution
Translate growth objectives into clear, compelling campaign narratives
Develop campaign messaging briefs to guide cross-channel execution
Adapt messaging for email, landing pages, and sales communications while maintaining narrative consistency
Messaging Strategy & ICP Alignment
Build and maintain scalable messaging frameworks across campaigns, segments, and funnel stages
Develop ICP-specific messaging tailored by industry, buyer role, and use case
Ensure messaging consistency from awareness through decision-stage content
Website Messaging & Conversion Copy

Requirements

2–4 years of experience in B2B marketing, content strategy, product marketing, or campaign messaging
Strong ability to translate strategy into clear, persuasive marketing and sales messaging
Experience supporting integrated campaigns across multiple channels (email, web, digital, sales enablement)
Excellent writing and editing skills with a focus on clarity and business impact
Experience creating messaging frameworks tailored to industries, buyer roles, and funnel stages
Ability to develop product and solution positioning focused on customer outcomes and value
Strong organizational and project management skills with the ability to manage multiple initiatives
Experience collaborating cross-functionally with Growth, Digital, Sales, or Product teams
Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field, or equivalent professional experience.

Preferred

Marketing automation platforms (e.g., Pardot)
CRM platforms (e.g., Salesforce)
Familiarity with B2B buyer journeys and lifecycle messaging

Benefits

great benefits package on top of our award-winning work environment.
We’ve just made the “Great Companies to Work For in NH” list for the eighth year in a row and have a 88% employee satisfaction score (higher than the national average of 57%).
Discover the unique benefits, perks and rewarding culture we offer you — download the Merchants Fleet 2026 Total Rewards Employee Benefits Guide today! Visit www.merchantsfleet.com/explore

Merchants Fleet

3.0 Glassdoor

Merchants Fleet is the nation’s innovative leader in comprehensive fleet management solutions. For more than 60 years, Merchants has pushed the boundaries in the fleet industry with, flexible funding, vehicle remarketing, and fleet acquisition options, plus complete end-to-end electrification solutions. As the only fleet management company in North America offering both long and short-term fleet services, Merchants is uniquely positioned to provide clients with unparalleled flexibility, services, and support essential for keeping businesses ahead of the curve. Headquartered in the Greater Boston area, Merchants is steering change and driving results for fleets of all sizes throughout North America. For more information, please visit www.merchantsfleet.com.

Founded in 1962

Hooksett, New Hampshire, USA

534 employees

www.merchantsfleet.com

45% recommend to a friend

100% CEO approval