Responsibilities

• Own end-to-end strategy, execution, and operations for paid search campaigns across Google Ads and Microsoft (Bing) Ads, including Search, Shopping/PLA, and Performance Max.
• Own end-to-end strategy, execution, and operations for Amazon Ads as a core acquisition channel, including Sponsored Products, Sponsored Brands, and other Amazon Network ad formats.
• Develop and implement full-funnel search and Amazon campaigns that drive customer acquisition while maintaining efficient CAC and strong ROAS.
• Manage keyword strategy, bid management, account structure, quality score, and budget pacing across all owned channels to scale spend responsibly.
• Partner with the creative and lifecycle teams to develop compelling ad copy and landing page/listing experiences tailored to search and shopper intent.
• Monitor performance dashboards and channel-level reporting to catch issues early, identify optimization opportunities, and keep campaigns pacing to plan.
• Partner with Eko's analytics/BI team on attribution and measurement (e.g., MMM, incrementality tests, geo-holdouts, MTA), ensuring your channels are represented accurately in the broader marketing mix, and operationalize their findings into campaign-level changes.
• Support the broader Growth Marketing team’s operations, including maintaining reporting cadences, budget trackers, and shared documentation, coordinating tooling and platform access, and helping keep cross-channel workflows running smoothly.
• Stay ahead of industry trends, including automation, AI-driven bidding, and platform changes, and apply learnings to enhance search and Amazon Ads strategy.
• Run a structured test-and-learn roadmap across bidding strategies, ad copy, keyword expansion, and feed optimization to uncover growth opportunities.

Requirements

• 3+ years of experience managing paid search (SEM) campaigns, including hands-on experience with Google Ads and Microsoft (Bing) Ads, Shopping/PLA campaigns, and Amazon Ads.
• Analytical mindset, with a demonstrated ability to read performance data and dashboards fluently and translate them into day-to-day operational and optimization decisions. This is not a dedicated analytics role, but strong data literacy is essential.
• Strong understanding of key performance metrics (e.g. CAC, ROAS, CPC, CTR, conversion rate, LTV) and working familiarity with media attribution concepts (incrementality testing, MMM, multi-touch attribution), even though you won’t be building these models yourself.
• Experience working in B2C companies, such as direct-to-consumer brands, subscription businesses, or similar consumer-facing, performance-driven environments.
• Comfort working within web and channel analytics tools (e.g. Google Analytics, Looker, or similar BI/visualization platforms) that are built and maintained by others, using them to inform day-to-day decisions, and with large datasets where needed for your own operational reporting.
• Ability to manage multiple campaigns and priorities simultaneously in a fast-paced, performance-driven environment.
• Strong operational and organizational skills, with experience maintaining reporting cadences, budget trackers, shared documentation, or similar processes that keep a marketing team running smoothly.
• Comfort balancing hands-on channel execution with broader team support work, and prioritizing effectively across both.
• Clear, proactive communication and cross-functional coordination skills, with experience keeping stakeholders aligned on timelines, tooling, and shared roadmaps.
• A creative and entrepreneurial mindset—comfortable testing new ideas quickly and scaling what works.

Preferred

• Bachelor's degree in Marketing, Business, Analytics, Statistics, or a related field.
• Experience marketing in a regulated industry, specifically for DTC audiences.
• Hands-on experience with SQL or statistical/modeling tools, even though attribution modeling itself sits with the analytics/BI team.
• A passion for mission-driven work and improving lives through technology.

Benefits

• The opportunity to work on products that impact the health of millions of people
• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Learning and Development stipend