Responsibilities

• Write high-converting email sequences, ads, landing page copy, nurture content, paid ads, webinar follow-ups, and other assets to generate and demand capture for Rippling’s Core products.
• Translate persona insights, product value props, audience triggers and campaign briefs into compelling messaging for HR and Exec buyers
• Build creative variations for A/B and multivariate testing across paid, email, and DG programs.
• Own end-to-end execution of creative-led demand gen campaigns, partnering closely with Growth, PMM, Content, and sales teams.
• Produce multi-asset campaigns rapidly, ensuring cohesion across email, ads, LPs, and creative.
• Support webinar repurposing and content flywheels — helping turn live events into evergreen, multi-channel assets.
• Partner with PMM, sales, content and growth stakeholders to develop hypotheses, run creative experiments, and iterate messaging at speed.
• Use performance data to refine copy and creative direction across paid social, nurture, in-product surfaces, and funnel stages.
• Collaborate with PMM, sales, content and sales teams to operationalize broader marketing strategies.
• Convert strategic direction into polished marketing outputs.

Requirements

• 4+ years of experience in growth or demand generation, product marketing, or similar roles within B2B SaaS or high-growth environments.
• Strong copywriting ability with examples across email, ads, LPs, and multi-channel creative.
• Ability to turn strategic direction into high-volume, channel-ready creative execution.
• Understanding of ToFu, MoFu, and BoFu funnel dynamics and how messaging shifts across them.
• Experience with experimentation frameworks (A/B testing, creative iteration, messaging tests).
• Familiarity with marketing automation tools, CMS platforms, and basic segmentation principles.
• Strong project management skills and ability to execute quickly across parallel workstreams.
• A proactive, scrappy, iterative mindset — comfortable working in ambiguity and moving fast.