Growth Associate & Product Launch Coordinator (AI Consumer Product) at Digital | Palo Alto, CA

Digital

Growth Associate & Product Launch Coordinator (AI Consumer Product)

Palo Alto, CA (Remote)

Salary Not AvailableEntry Level2+ years expContract

Posted 2 months ago

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Job Summary

Drive a consumer AI product launch in the US, coordinating GTM, multi-channel campaigns, and data-driven growth tests.

Must-have: 2–4 years in growth or marketing with hands-on campaign execution.
Standout: Experience coordinating multi-channel launches across communities and ecosystems.

Job Description

Responsibilities

Support the launch of a new consumer AI product in the US market.
Assist with go-to-market planning, launch timelines, and execution across multiple channels.
Help coordinate launch initiatives across Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
Research target audiences, competitors, and early adopter opportunities.
Help create launch momentum through scrappy, low-cost growth initiatives.
Support acquisition campaigns across paid, organic, referral, influencer, and community channels.
Help identify new growth opportunities and channels for user acquisition.
Assist with campaign setup, testing, optimisation, and reporting.
Help improve signup flows, onboarding journeys, and first-user experience.
Monitor funnel drop-off points and suggest practical improvements.

Requirements

2–4 years of experience in growth, marketing, digital campaigns, product growth, startups, or consumer apps.
Strong interest in launching new products and helping scale user growth.
Comfortable working in a fast-paced startup environment with changing priorities.
Hands-on mindset with willingness to execute across multiple functions.
Strong communication and organisational skills.
Analytical mindset with attention to data and performance metrics.

Digital

4.5 Glassdoor

Digital helps enterprises and high-growth startups build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency.Our rigorous screening process enables us to curate top talents in as little as 48 hours with a first match success rate of 96%, helping our clients to accelerate time to market and achieve their business goals. Handpick talents and build your on-demand teams to gain control of your key priorities, plan seasonal resources, and launch pilots to success.

Founded in 2015

Singapore, SGP

876 employees (360 in marketing)

hiredigital.com

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