Growth Analyst, Paid Media & Acquisition at GENTLE MONSTER | Los Angeles, CA | $75K/yr – $81K/yr

GENTLE MONSTER

Growth Analyst, Paid Media & Acquisition

Los Angeles, CA (On-site)

$75K/yr – $81K/yrMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media operations across Meta, Google, and TikTok for a luxury/ecommerce brand, owning campaign setup, analytics, and budget strategy.

Ownership: Campaign setup across Facebook/TikTok, audience optimization, and budget management.
Must-have: 6 months to 2 years paid media experience with GA4 proficiency.
Standout: Build Looker Studio dashboards and advanced data modeling.

Job Description

Responsibilities

Responsible for campaign setup, ad set, and ad implementation across paid social platforms such as Facebook Ads Manager and TikTok Ads Manager.
Perform audience research and optimize audiences for prospecting and retargeting; manage budget allocation, campaign structure, audience targeting, and content usage.
Conduct A/B testing to enhance ad performance by experimenting with different variations.
Monitor Facebook Ads Commerce Center, focusing on inventory updates, catalog set management, data feed, and troubleshooting.
Coordinate with a paid search agency to provide insights on product trends, monitor performance metrics from ongoing campaigns daily; develop strategic plans for budget allocation, campaign/ad group/ad structure, content usage, and bid strategy.
Conduct regular search term optimization, refine keyword lists, and update bestseller keywords, aligning sales trends, bestsellers, and inventory.
Adjust ad extensions, including images, sitelinks, callouts, and structured snippets, while optimizing quality scores by adjusting ad copies and landing URLs to ensure relevance and boost scores.
Strong quantitative and analytical skills with the ability to use data to optimize day-to-day campaign performance and conduct A/B testing to identify the most effective campaign elements.
Advanced-level Microsoft Excel skills, including pivot tables, VLOOKUP, complex formulas, and data modeling to derive actionable insights and generate comprehensive performance reports.
Build and configure dashboards in Looker Studio (formerly Google Data Studio)
Conduct daily, weekly, and monthly performance tracking across Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, and GA4, linking paid media performance directly to ecommerce sales outcomes
Develop and maintain cohesive advertising strategies across Google Ads, Meta, and TikTok to optimize budget allocation and maximize ROI
Consistently forecast and manage daily, weekly, and monthly budget pacing with micro-level detail, aligned with the Ecommerce Department Lead and Finance Department
Evaluate and integrate affiliate marketing, email marketing, and SMS marketing opportunities into the broader digital strategy

GENTLE MONSTER

Founded in 2011, IICOMBINED has launched the global fashion eyewear brand GENTLE MONSTER, followed by the perfume brand TAMBURINS and the dessert brand NUDAKE. Driven by continuous innovation and challenges, IICOMBINED continues its growth by developing brands that exemplify unparalleled beauty and unpredictable progressions.GENTLE MONSTER is a global fashion eyewear brand that sets eyewear trends worldwide through its unpredictable and innovative advancements. With each annual collection, GENTLE MONSTER unveils distinctive and creative products, delivering brand value through diverse initiatives, including unique spaces and campaigns that embody experimental and sophisticated aesthetics.TAMBURINS is a perfume brand that explores undefined territories of beauty. TAMBURINS merges storytelling inspired by scattered scenes of the world with sophisticated and delicate perfumery techniques to capture the essence of true fragrance. TAMBURINS is a brand dedicated to sensory communication beyond customary experience through content that reinterprets various artistic elements, including objects, paintings, and performances, within a narrative-driven, exhibition-style space.NUDAKE is an F&B brand that redefines dessert culture with its ‘Make New Fantasy’ ethos. It creates novel desserts by integrating elements of fashion and art, transporting consumers to a new fantasy. By experimenting with and creating content that diverges from conventional processes and norms, NUDAKE delivers a message to consumers beyond the F&B experience.

Founded in 2011

www.gentlemonster.com