Responsibilities

• Own lifecycle channels end-to-end
• Own the one-off email and in-app communications that drive product and program adoption — product launches, events, workshops, and dinners — keeping the Clay voice consistent across every send.
• Partner with GTM Ecosystem and Product Marketing on PLG efforts: cohorts, product launches, and trigger-based product campaigns.
• Run experimentation to lift conversion toward product activation — whether that's driving users to activate directly from a channel, or boosting registration for programs (cohorts, workshops, livestreams) that lead to adoption.
• Build the systems that make it scale
• Build an easier way to automate the one-off emails that have to go out for launches, events, dinners, and workshops.
• Partner with Growth Product and PMM to build automated campaigns that improve our product-led growth funnel.
• Measure everything
• Learn what metrics each channel cares about (email and in-app) and build the reporting around them.
• Help maintain and grow our marketable email audience — building re-opt-in flows and segmenting the audience into lists — and analyze what drives channel fatigue to keep our comms healthy.

Requirements

• Lifecycle marketing experience. You've owned email and/or in-app programs end-to-end — from audience building and copy to sends, experimentation, and measurement.
• A bias toward adoption. You think in activation, conversion, and product usage — not sends. You're comfortable reading a dashboard without prompting, running A/B tests, and owning an adoption number.
• Builder DNA. You've gone 0→1 before — built intake workflows, automation, or reporting where none existed, then scaled it.
• Comfort with PLG dynamics. You understand how users move from first touch to activated to power user, and how lifecycle comms accelerate every step of that journey.
• Cross-functional instinct. You work naturally with product, ops, brand, events, and sales. You can take a program owner's request, turn it into a campaign, run it, and report back without a coordinator in the middle.
• Passion for Clay. You're excited to use Clay to build the plays, and to evangelize the product as if it were your own.

Preferred

• Experience with the modern GTM and lifecycle stack (Clay, marketing automation platforms,in-app messaging tools, Salesforce).
• SQL and dashboarding experience (Snowflake, Streamlit) for building your own reporting.
• Experience driving adoption within a product-led growth funnel.