Responsibilities

• Own the AMS marketing strategy — setting regional priorities that reflect commercial opportunity, Sales urgency, and account-level pipeline need across North America, Latin America, and Canada
• Drive pipeline creation and acceleration through buying group engagement - translating pipeline targets into a clear investment thesis and activation plan across AMS segments and sub-regions.
• Make prioritization decisions with rigor — identifying where marketing will move the needle on pipeline and revenue, and where it will not, and allocating resources accordingly
• Align marketing strategy to AMS Sales leadership priorities: build deep working relationships with Sales leaders and ensure the field marketing team functions as an integrated extension of the commercial motion
• Lead regular pipeline and performance reviews with Sales and marketing leadership; own the AMS marketing contribution narrative with honesty and data
• Understand the Integrated Marketing program deeply — know which global buying group campaigns are available, what accounts and personas they are designed to engage, and where they are the right activation vehicle for AMS priorities
• Make smart decisions about when to deploy IM campaigns within AMS versus when local programs are needed; avoid duplication, sequence intelligently, and maximize the return on global investment within the region
• Localize global IM programs for AMS relevance — adapting messaging, timing, channel mix, and account targeting to reflect regional buyer dynamics, competitive context, and Sales priorities
• Serve as the AMS field voice into the IM program: bring market intelligence and account feedback that helps global campaigns land better, and advocate for AMS requirements in IM planning cycles
• Measure the pipeline impact of IM-activated programs in AMS and use those results to inform future localization and prioritization decisions
• Lead a direct local activation team organized in alignment with AMS Sales coverage — ensuring every marketer has clear account and seller partnerships and is executing against a pipeline-oriented activation plan
• Set expectations, operating cadences, and performance standards for the team; hold a high bar for execution quality, speed, and accountability
• Direct the design and execution of regional programs — executive engagement events, account-based activations, field campaigns, and pipeline acceleration plays — in close partnership with Sales and Customer Success
• Build team capability in strategic prioritization, data-driven decision-making, and AI-native working practices; develop marketers who can operate effectively in a fast-moving, matrixed environment
• Champion centralized Marketing AI transformation priorities within AMS — connecting the team to the enterprise tools, platforms, and working models being built at the global level
• Lead the AMS team through the practical shift to AI-native ways of working: faster content creation, smarter account targeting, more agile program iteration, and better measurement — all enabled by AI tools the team actually uses
• Model AI fluency in daily work; establish the expectation that working smarter through AI is a professional standard across the team, not an individual choice
• Surface adoption barriers and real-world feedback to the central Marketing transformation team; help the enterprise understand what is gaining traction in the field and what is not
• Build productive partnerships with Global IM, Creative, Digital, Marketing Operations, and Partner Marketing — mobilizing global resources in service of AMS outcomes without direct authority over those functions
• Navigate the matrixed organization with clarity: know when to align, when to advocate, and when to escalate; resolve competing priorities without creating organizational friction

Requirements

• 15+ years of progressive B2B marketing experience, with significant tenure in field marketing or regional marketing leadership at a global enterprise technology company
• Demonstrated track record of owning and driving pipeline as a primary marketing accountability — not just program execution
• Strong experience in account-based marketing, buying group engagement strategies, and localizing global campaigns for regional market impact
• Proven ability to set strategic priorities across a large, complex region and translate them into a clear, measurable activation plan
• Demonstrated success leading through influence in matrixed organizations — building alignment with global functions and Sales leadership without direct authority
• Experience leading teams through organizational transformation and operating model change, with measurable adoption and performance outcomes
• Fluency with AI-powered marketing tools and the ability to model and enable AI-native working practices across a distributed team
• Strong executive presence and communication skills; able to engage senior Sales leaders, global peers, and external stakeholders with credibility
• Financial discipline and data-driven decision-making; comfortable making prioritization calls based on pipeline contribution and ROI data

Preferred

• Experience within a ServiceNow, Salesforce, SAP, Oracle, Microsoft, or comparable global enterprise platform environment
• Familiarity with ServiceNow's platform value proposition and competitive landscape

Benefits

• We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.