Responsibilities

• Serve as senior strategic lead and primary decision-maker for assigned brands
• Oversee development of full funnel, omnichannel strategies aligned to brand and business objectives
• Lead development of the annual strategic and tactical media plans grounded in audience insights, data and performance analytics
• Present recommendations, results and forward-looking strategies confidently to clients and senior stakeholders
• Confidently lead high-level client presentations and planning discussions
• Build strong senior-level client relationships and act as a trusted advisor
• Contribute meaningfully to new business efforts and agency growth Initiatives
• Oversee all aspects of plan development across biddable media (SEM, social, programmatic)
• Provide oversight across all channels, including biddable, endemic, point-of-care, custom programs, video, conferences, and emerging platforms
• Ensure plans are insight-driven, performance-oriented, and integrated across channels

Requirements

• Bachelor’s degree (Advertising/Marketing, Communications, or Business preferred)
• 7 – 9+ years of media planning experience with strong healthcare/pharma expertise
• Demonstrated experience leading multiple brands or complex accounts
• Strong knowledge of the healthcare media ecosystem
• Excellent presentation and communication skills
• Strong analytical skills and ability to translate data into actionable insights
• Collaborative mindset with strong interpersonal and diplomacy skills
• Proficiency in Microsoft Office Suite; familiarity with media research, planning and reporting tools preferred
• Excellent presentation and client-facing communication skills
• Ability to influence senior stakeholders internally and externally