Responsibilities

• Lead the strategy, development, and execution of the APTURE program across the product lifecycle by defining the product vision, prioritizing unmet clinical needs, and partnering with cross-functional teams to inform product design and messaging
• Closely collaborate with Medical Affairs in the development and execution of a targeted global podium strategy to maximize the impact of differentiated APTURE evidence via late-breaking data, presentations, and symposia
• Closely collaborate with Key Opinion Leaders (KOLs) and physicians on data and evidence presentations to amplify APTURE messaging across multiple channels
• Develop robust product development roadmaps and drive alignment with leadership and cross-functional partners, especially R&D and Clinical Affairs
• Collect, analyze, and interpret voice of customer (VOC) and market research to define product requirements and inform future portfolio development initiatives
• Develop and communicate APTURE’s differentiated value proposition in a continuously evolving space, with alignment from multiple cross-functions
• Create and disseminate print materials, speaker decks, and other assets to amplify APTURE data and value proposition, with alignment from multiple functions
• Identify, track, predict, and prepare for new and existing competitive strategies
• Effectively showcase our portfolio of therapies and clinical data for both internal and external audiences
• Plan and direct strategic marketing activities, including prioritizing and selecting appropriate projects with overall responsibility for meeting business objectives

Requirements

• Bachelor's Degree in related field with a minimum of 10 years of related experience working in marketing or healthcare industry, or equivalent work experience based on Edwards criteria, OR
• Master's Degree in related field with a minimum of 8 years of related experience working in marketing or healthcare industry, or equivalent work experience based on Edwards criteria

Preferred

• Marketing experience in the lifesciences industry (upstream medical device marketing highly preferred)
• New product development experience
• Ability to analyze scientific/clinical trial data and translate complex clinical and market insights into clear, actionable marketing strategies, inputs, and messages
• Experience evaluating voice of customer market research needs, drafting and executing discussion guides and survey questionnaires.
• Experience translating unmet needs into product and program requirements
• Self-starter mindset and track record of flexing as business needs evolve
• Strong understanding of marketing across the product lifecycle, including clinical, competitive, and physician engagement strategies
• Excellent strategic thinking and communication skills, with the ability to influence senior stakeholders
• Strong collaboration skills across marketing, strategy, clinical, and R&D teams
• Ability to manage multiple priorities in an ambiguous, evolving environment

Benefits

• Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.