Drive TALVEY professional marketing strategy and launches, leading cross-functional collaboration and agency execution.

• Lead development of short- and long-term marketing strategies for TALVEY and optimize execution.
• Secure success of upcoming launches.
• Lead, partner, and share insights with business partners for asset development based on key insights.
• Manage professional agency of record and specialty agencies for HCP tactics and training.
• Lead media and digital strategy and asset creation for HCP audience, including core JET/DEP assets.
• Develop medical education content (unbranded and branded) to shape market sentiment.
• Manage budget, including all agency and media spend.
• Partner with market research, CI, and analytics to deepen insights for brand and indications.
• Collaborate with cross-functional partners to develop U.S. professional marketing plans and tactics.
• Coordinate promotional activities with sales leadership and deliver strategic content for field meetings.