Group Product Director, HCP Marketing –Autoantibody

Horsham, PA (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Drive HCP marketing leadership for Immunology products, leading cross-functional strategy and education to convert clinical data into commercial results.

  • Own end-to-end HCP marketing strategy and tactical plan for IMAAVY in Immunology.
  • Must-have: 10+ years in pharmaceutical marketing with leadership experience.
  • Standout: Cross-functional influence across Medical Affairs, Global Marketing, and Sales.

Job Description

Responsibilities

  • Develop, retain, and motivate a high-performance marketing team in a fast-paced environment.
  • Development and execution of HCP marketing strategies, positioning, messaging and tactics to drive performance of IMAAVY
  • Lead in partnership with the Thought Leader Liaison team the relationship management for Key Opinion Leaders, professional education/conventions, and congress strategies.
  • Ensure strong partnership with sales and peer marketers responsible for Access/Fulfillment and DTC to ensure strong collaboration and consistency from strategy to execution; Should shape Immunology patient insights and tactical planning with matrixed partners and oversee access / customer experience pull through in HCP channels.
  • Work closely with the Commercial Excellence team to translate data into meaningful insights that shape strategy.
  • Play a critical role partnering with cross functional partners including Medical Affairs, Global Marketing, Finance, R&D, Quality, Sales and cross-franchise marketing to develop plans and tactics for the U.S. business and develop plans for translating clinical data into commercial opportunities.
  • Build relationships and work effectively with external agencies and key internal partners to ensure prioritized successful tactical execution.
  • Partner with legal, medical, regulatory & HCC to obtain approval of marketing materials.
  • Demonstrate strong strategic and operational planning excellence to ensure proactive and timely cross-functional plans regarding IMAAVY data, competitor activities, market events and more; Responsible for delivering the HCP Marketing Tactical plan and continued optimization of plan.

Requirements

  • B.A./B.S. is required. An MBA or other related advanced degree is preferred.
  • A minimum of 10 years of commercial or related business experience, of which at least 5 years of successful pharmaceutical marketing
  • People leadership experience required.
  • Candidate must have a demonstrated track record of business results, storytelling competencies and comfort in trying new things.
  • Strong learning agility and command of clinical data preferred.
  • Ability to influence large/diverse teams without direct authority is required.
  • Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.
  • Sales or Sales leadership experience is preferred.
  • Agency/ vendor relationship management required.
  • Demonstrated success partnering with sales teams is preferred.
  • Must have a strong sense of urgency and big picture orientation with attention to detail.
  • Continual assessment of the competitive landscape to inform strategic choices.
  • Must be innovative, proactive, and strong analytically with excellent overall business acumen.
  • Excellent leadership, decision-making process, and ability to influence with a heightened ability to collaborate and work with a team to deliver results.
  • This role is based in Horsham, PA (3 days/week) and may require up to 20% domestic travel.

Preferred

  • An MBA or other related advanced degree is preferred.
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Johnson & Johnson

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At Johnson & Johnson, we believe health is everything. As a focused healthcare company, with expertise in Innovative Medicine and MedTech, we’re empowered to tackle the world’s toughest health challenges, innovate through science and technology, and transform patient care. All of this is possible because of our people. We’re passionate innovators who put people first, and through our purpose-driven culture and talented workforce, we are stronger than ever. Learn more at https://www.jnj.com. Community Guidelines: http://www.jnj.com/social-media-community-guidelines

Founded in 1953
New Brunswick, New Jersey, USA
116K employees (4,854 in marketing)
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46.5%
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