Group Marketing Science Director

Chicago, IL (Hybrid)

$160K/yr – $180K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the analytics vision across media, site, and measurement, turning data into strategic, client-ready narratives and action across multiple accounts.

  • Growth Analytics: set measurement standards, dashboards, and testing plans that tie media, experiences, and outcomes to business impact.
  • Cross-Account Leadership: lead senior conversations on trends, strategy, and optimization with multiple stakeholders.
  • Storytelling & Influence: translate complex data into practical recommendations for clients and internal teams.

Job Description

Responsibilities

  • Set the analytics vision and roadmap across media performance, website analytics, measurement, and activation for multiple accounts.
  • Lead senior client conversations around performance trends, measurement strategy, optimization opportunities, and business impact.
  • Partner with media, strategy, creative, technology, experience, account, and project management teams to deliver integrated, data-informed solutions.
  • Oversee measurement frameworks, KPIs, dashboards, testing plans, reporting approaches, and performance narratives.
  • Connect media performance, website behavior, customer journeys, and business outcomes into a clear view of marketing effectiveness.
  • Turn complex data into clear insights, strategic recommendations, and compelling stories for clients and internal leaders.
  • Identify opportunities to improve campaign performance, digital experiences, personalization, testing, and customer engagement.
  • Lead analytics managers and analysts, including staffing, prioritization, coaching, quality control, career development, and performance management.
  • Establish standards for analytical rigor, data quality, reporting consistency, and executive-ready deliverables.
  • Manage competing priorities across accounts while keeping teams focused, organized, and clear on what matters most.

Requirements

  • 10+ years of experience in marketing, analytics, media, digital, consulting, or a related field.
  • 5+ years of experience leading analytics or measurement teams, including direct people management and career development.
  • Experience overseeing analytics across multiple accounts, brands, business units, or stakeholder groups.
  • Deep experience in media performance measurement, website analytics, reporting, optimization, testing, and insight development.
  • A strong understanding of how paid media, owned digital experiences, customer behavior, and business outcomes connect.
  • Experience advising senior clients and executive stakeholders, including presenting recommendations and influencing decisions.
  • The ability to turn ambiguous business questions into structured analytical approaches and practical next steps.
  • Strong leadership skills, including coaching managers, developing analysts, setting priorities, and creating clarity for teams.
  • Excellent communication and storytelling skills, especially with non-technical audiences.
  • Experience collaborating across media, strategy, creative, technology, UX, account, and project management teams.

Preferred

  • Experience with military and or military clients

Benefits

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Fridays (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts
Critical Mass logo

Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996
Calgary, Alberta, CAN
1.8K employees (728 in marketing)
43% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
30.3K
Traffic Source Mix
Search
46.7%
Direct
41.5%
Referral
6.8%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
347 (19% of company)
Median Career Experience
10 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
6

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