Responsibilities

• Social Media Strategy & Leadership
• Develop and own the comprehensive social media strategy for the Cardiology Group, ensuring alignment across all businesses, audiences, and commercial priorities.
• Establish social governance, standards, measurement frameworks, and best practices.
• Serve as the primary strategic advisor to marketing leadership on social trends, channel evolution, and opportunities to drive business impact.
• Build annual roadmaps, investment plans, and strategic priorities for social media programs; create scale, consistency, and operational efficiencies across franchises while maintaining business-specific flexibility.
• Corporate Communications & Executive Engagement
• Partner closely with Corporate Communications to advise senior leaders on social media best practices, executive visibility, and content opportunities.
• Support crisis communication preparedness and reputation management activities.
• Social Listening & Market Intelligence
• Establish and lead a comprehensive social listening program across Cardiology.

Requirements

• Bachelor's degree required.
• 5+ years of marketing, communications, digital marketing, or related commercial experience.
• 2+ years of experience leading social media strategy in a corporate environment.
• Demonstrated expertise in social listening platforms, analytics tools, and paid social media management.
• Experience developing executive and thought leadership social media strategies.
• Strong understanding of data analytics, marketing technology, and AI-enabled solutions.
• Proven ability to influence and collaborate across large, complex organizations.
• Exceptional communication, presentation, and stakeholder management skills.

Preferred

• Medical device, healthcare, life sciences, or pharmaceutical industry experience.
• Experience managing enterprise-scale social media programs spanning multiple brands or business units.
• Familiarity with social media platforms such as Sprinklr, LinkedIn Campaign Manager, Meta Business Suite, and emerging AI tools.
• Experience leading organizational change and implementing new technologies.
• Demonstrated success building high-performing teams and developing future leaders.