Group Marketing Manager, LAA Management Franchise

Plymouth, MN (On-site)

$129K/yr – $259K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own global LAA Management marketing strategy and launches with end‑to‑end ownership, cross‑functional alignment, and regional growth focus.

  • Global franchise marketing: drive share growth, adoption of procedures, and revenue performance across regions.
  • Launch and upstream ownership: shape product messaging, market needs, and portfolio strategy with R&D and Medical Affairs.
  • Leadership in a lean, global team: single‑threaded marketing leader who turns customer insights into value propositions and post‑launch optimization.

Job Description

Responsibilities

  • Own and drive the global LAA Management franchise marketing strategy, including share growth, procedure adoption, and revenue performance.
  • Serve as the global LAA Management product and therapy expert, including market size, competitive dynamics, unmet customer needs, and product differentiation.
  • Lead the global multichannel marketing plan and quarterly planning process.
  • Identify and address barriers to growth across key global regions.
  • Lead upstream marketing for current and future LAA Management solutions.
  • Translate customer insights into product requirements and portfolio strategy.
  • Partner with R&D, Clinical, Regulatory, and Medical Affairs to guide development decisions.
  • Serve as Global Launch Owner with end‑to‑end launch accountability.
  • Lead value proposition, messaging, and launch readiness activities.
  • Define success metrics and drive post‑launch optimization.

Requirements

  • Bachelor’s degree required; MBA preferred.
  • 7+ years’ experience in product marketing, product management, or upstream marketing.
  • Experience supporting global product launches.
  • Medical device experience required; cardiovascular or electrophysiology preferred.

Preferred

  • MBA preferred.

Benefits

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
Abbott logo

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Marketing Team

Marketing Team Size
5,104 (3% of company)
Median Career Experience
22 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

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