Build and govern the division's demand-gen engine and market launches for Aveir, with SME-facing leadership, cross-functional program management, and staff development across global and regional teams.

• Own demand creation and marketing plan execution to accelerate product adoption in assigned markets.
• Coordinate launches with regional and global teams, align messaging, tools, and regulatory-compliant communications.
• Lead people management, strategy implementation, and ongoing optimization of the quality system.