Responsibilities

• Lead cross-channel social strategy roadmaps balancing long-term brand-building with real-time social planning across all major platforms
• Translate brand challenges into platform-specific briefs with inspiring, testable creative concepts
• Develop editorial calendars and always-on programming that stay coherent while enabling cultural agility
• Track and act on cultural trends to keep content authentic across mainstream movements and niche communities
• Build strategic partnerships with platform reps (Meta, TikTok, YouTube, LinkedIn) for early access to features and exclusive opportunities
• Design governance for global brands with centralized control and decentralized regional execution
• Collaborate with paid media to align organic strategy with paid activation while preserving distinct ownership
• Define social performance measurement linking creative quality to business outcomes
• Own senior client relationships, facilitating high-impact workshops across organic, community, and influencer strategy
• Drive thought leadership on emerging social formats and the creator economy
• Mentor social strategists and community managers, building capacity for craft and strategic rigor
• Establish accountability structures and metrics to ensure objectives are met across key accounts

Requirements

• 10+ years of social media strategy experience with global brands; 5+ years leading social strategy teams
• Expert-level platform fluency, deep cultural insight across mainstream and niche communities
• Cross-channel expertise with strong editorial planning and always-on programming
• Experience managing global brands with centralized strategy and regional execution
• Established relationships with platform representatives for beta access and guidance
• Proven track record balancing long-term brand-building with real-time social planning
• Experience leading senior social strategists and multi-disciplinary teams
• Excellent client-facing communication, comfortable with CMOs and senior leaders
• Expertise in social-first creative briefing translating insights into platform-native narratives
• Strong collaboration with paid media and data intelligence teams

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave