Responsibilities

• Provide effective leadership to a team of social media strategists. This includes coaching, mentoring, developing a team and providing responsive leadership that inspires the team to move forward confidently, with clear direction
• Manages the operations of a region of social business, inclusive of multiple Director teams and portfolios
• Manages team resourcing, budgets, and forecasting
• Strategically partners with organizational leadership and cross-functional teams to develop and implement business growth goals
• Works with analytics, RM, strategy, and SEO to develop new products and offerings that can be sold to clients
• Partners with platforms like Google and Facebook to refine their products and create new pharma- relevant offerings
• Is able to demonstrate large-scale social business success tied to a client’s strategic imperatives, e.g. increase brand awareness, brand differentiation, retention, switch, script-lift, etc. as well as overarching Intouch goals
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

Requirements

• Bachelor’s degree in Business, Marketing, Journalism or Communications/PR
• 12-15 years’ experience in social media with at least 5 years leading teams to deliver winning social media campaigns
• Expert knowledge of social media technologies, platforms, and measurement tools (Facebook, Twitter, LinkedIn, YouTube, Instagram, Snap, Blogs, etc.)
• Expert knowledge of publishing and social listening tools
• Expert in guidelines necessary to execute social within pharma compliance
• Experience managing multiple brands and dealing with a variety of client leaders
• Demonstrated expertise and track record of executing social media strategies that drove engagement, acquisition, and retention