Group Director, Paid Search

New York City, NY (Hybrid)

$130K/yr – $200K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own paid search across healthcare-focused accounts with an omnichannel lens, turning brand goals into scalable, compliant search strategies while building a high-performing team and evolving playbooks.

  • Paid Search Leadership: set strategy, invest smartly, run tests, and deliver measurable performance.
  • Omnichannel Alignment: translate brand objectives into activation across HCP and DTC journeys with measurement and storytelling.
  • Team and Process Scale: mentor the PM, establish governance, and drive AI-driven optimization and platform innovation.

Job Description

Responsibilities

  • Serve as the senior Paid Search lead across assigned accounts, owning channel strategy, investment approach, testing roadmaps, and performance outcomes
  • Translate brand objectives into actionable paid search strategies aligned to broader omnichannel journeys across HCP and DTC audiences
  • Guide clients through recommendations, measurement frameworks, optimization decisions, and performance storytelling
  • Ensure all campaigns meet healthcare compliance standards in partnership with cross-functional teams
  • Establish best practices for paid search activation, including pacing, optimization, QA, and reporting
  • Partner with analytics and strategy teams to define KPIs, measurement approaches, and learning agendas
  • Identify performance drivers and optimization opportunities, adjusting plans to deliver strong results
  • Lead, mentor, and develop a high-performing Paid Search team, building capability and bench strength
  • Create scalable processes and playbooks specific to paid search, including governance models and quality standards
  • Drive strong collaboration across RC Media, ensuring paid search is effectively integrated with strategy, analytics, planning, and creative

Requirements

  • 10+ years of experience in performance media within an agency environment, with deep specialization in paid search
  • Experience supporting pharma, biotech, or life sciences clients, with a strong understanding of regulatory considerations
  • Expertise in paid search strategy and activation across major platforms
  • Ability to connect paid search to broader omnichannel strategies
  • Proven leadership experience managing and developing teams
  • Strong client presence with the ability to influence and communicate with senior stakeholders
  • Analytical mindset with the ability to translate data into actionable insights
  • Experience working cross-functionally with strategy, analytics, and creative teams
  • Strong organizational skills and ability to operate in a fast-paced, evolving environment

Benefits

  • Real Chemistry offers a comprehensive benefit program and perks, tailored to your region.
  • Globally, this includes offices in our key markets with free snacks to keep you running all day long
  • generous holiday and paid time off
  • options for private medical, dental, and vision plans
  • support in saving for the future
  • Other perks include mental wellness coaching and support
  • access to more than 13,000 online classes with LinkedIn Learning
  • Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com
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Real Chemistry

3.2 Glassdoor

Real Chemistry drives the commercial success of healthcare companies by creating AI-powered, idea-driven healthcare experiences with the customer at the center. Over 2,000 experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.

Founded in 2001
New York, New York, USA
2.5K employees (648 in marketing)
44% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
53.9K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
27.3%
Direct
53.5%
Referral
5.9%
Social
12.5%
Paid
0.7%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
461 (18% of company)
Median Career Experience
14 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
28

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