Responsibilities

• Requirement Discovery: Lead workshops with stakeholders to extract and refine high-impact business use cases for RTCDP and AJO.
• Technical Documentation: Author comprehensive BRDs and SDRs that provide a clear, actionable roadmap for development teams.
• User Story Mapping: Translate complex requirements into detailed Jira stories, defining necessary XDM schemas, identity namespaces, and segment logic.
• Journey Mapping: Design and document end-to-end customer journeys in AJO, including triggers, data payloads, and orchestration logic.
• Web SDK Alignment: Partner with implementation teams to ensure the Web SDK data layer captures the specific attributes required for real-time activation.
• User Acceptance Testing (UAT): Define and oversee test cases to validate that data flowing into AEP matches business requirements and triggers the intended orchestration in AJO.
• Traceability & ROI: Ensure every technical configuration within the platform can be traced back to a specific business ROI goal, performing gap analyses to identify missing data elements in the tech stack.

Requirements

• Experience: 5+ years as a Business Analyst or Consultant specifically focused within the Adobe Experience Cloud ecosystem.
• Platform Mastery: Deep understanding of the Adobe "Data Lifecycle"—from ingestion via Web SDK to modeling in AEP/RTCDP and activation via AJO.
• Technical Literacy: Fluency in XDM Schemas, Profile attributes vs. Experience Events, and the logic of Identity Resolution (ECID, Email, CRM ID).
• Orchestration Logic: Ability to document complex "Wait" steps, "Split" paths, and "Decisioning" logic within Adobe Journey Optimizer.
• Visual Communication: Proficiency in tools like Lucidchart or Miro to map intricate data flows and customer journey orchestrations.
• Agile Expertise: A proven track record of writing clear technical User Stories and actively managing backlogs in an Agile framework.
• Analytical Mindset: Highly detail-oriented with the ability to translate raw strategic insights into tangible technical visual languages.
• Work Environment: Remote position - TRAVEL EXPECTED

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave