Responsibilities

• You'll own the organizing idea and the system that brings it to life: from narrative to production.
• Drive the big organizing idea and the system beneath it: narrative arc, voice, visual language, and extensions into culture.
• Craft concepts that show up at the moment of need. Persuasive on screen and driving behavior wherever people experience the brand in the world.
• Direct treatments, boards, casting POV, editorial rhythm; partner with directors, editors, and finish to protect the idea through delivery.
• Use contemporary tools to visualize quickly: boards, ripomatics, lightweight demos, gen-AI pre-viz. Then decide: hand off to professional finishing for craft-critical work, or ship gen-AI production for short-form content where speed and iteration matter more than finish.
• Design campaign ideas as reusable systems: templates, tone kits, motion grammar. So value compounds over time and successive flights are smarter and cheaper.
• Brand platforms need to work in the real world, not just look good in decks.
• Translate the brand platform and underlying technology into interactive systems (web/app/service touchpoints); pair with strategy, product, and engineering to ship.

Requirements

• 12+ years at agencies or studios that win (you know who they are), with 3+ years leading multiple accounts at the GCD level.
• Portfolio of award-recognized brand campaigns and shipped digital experiences; show ideas that delivered cultural impact or measurable behavior change. If a campaign has done both, you move up to the top of the list for consideration.
• Led integrated teams from ideation to final master: brief → platform → film/digital production → optimization.
• Proven client-trust builder and closer in rooms that matter.
• You've been the most senior creative in the room and owned the outcome. Not just the idea.
• You speak strategy and data fluently: brand lift, funnel KPIs, effectiveness. Without losing your creative soul.